Beautler.Your beauty butler

True Match Super-Blendable Foundation W10 Warm Deep dupes and alternatives L'Oréal Paris

Deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol3Vegan0Cruelty-free3Oil-free0With SPF2Mineral0

Avoid an ingredient

Sort

3 of 30

Only showing matches with buildable coverage, without talc, alcohol denat or silicones.

Closest shade matchClosest overall alternative: Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 70 Deep

The equivalent shade and the most similar foundation overall.

Your shade
L'Oréal Paris
W10 Warm DeepChange shade
Depth and undertone: Deep · Warm
Finish and coverage: Natural · Medium coverage
The match
Jane Iredale
70 Deep
Depth and undertone: Deep · Warm
Finish and coverage: Radiant · Buildable coverage
Overall match
82out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
76
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Shade match
95out of 100
Colour
92
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$56Ulta BeautyUlta Beauty
Costs $42.01 more

Your shade $13.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Tarte

    Timeless Hydrating Foundation

    57G Rich Golden
    Shade match 94
    $42Ulta BeautyUlta Beauty(product price)Costs $28.01 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  2. #3 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    64 Dark
    Shade match 93
    $56Ulta BeautyUlta Beauty(product price)Costs $42.01 more

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Radiant rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than medium coverage

    Retailer shade note: dark with warm gold undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to L'Oréal Paris True Match Super-Blendable Foundation W10 Warm Deep (Deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Looks identical
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chai

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chai

    • Very close colour
    • Very deep · Warm · golden undertone

    $36

    SephoraView at Sephora
  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4Y73

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4Y73

    • Very close colour
    • Deep · Warm · golden undertone

    $35

    SephoraView at Sephora
  3. NARS Soft Matte Complete Concealer

    Cacao

    NARS Soft Matte Complete Concealer, shade Cacao

    • Very close colour
    • Deep · Warm undertone

    $36

    SephoraView at Sephora
  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7W

    • Close colour
    • Very deep · Warm · golden undertone

    $38

    SephoraView at Sephora
  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Hazelnut 8.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Hazelnut 8.1 Neutral

    • Very close colour
    • Deep · Neutral undertone

    $31

    SephoraView at Sephora
  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 10 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 10 W

    • Close colour
    • Deep · Warm · golden undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 70 Deep, against L'Oréal Paris True Match Super-Blendable Foundation in W10 Warm Deep. Every attribute compared, with its share of the score.

ComparedYour shadeW10 Warm DeepClosest match70 DeepScore
Shade match55% of overall95
Colour92#7b492a#7f4628Very close colourColour difference 2.0 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.2
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall76
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 82/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 70 Deep.

Same or better

  • Very close colour
  • Same warm undertone
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Claims long-wearing
  • Claims colour stability
  • Claims a lightweight feel
  • Adds SPF 30

Different

  • Radiant finish instead of natural

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapWater-based vs powder-based; silicone high vs moderate
View full match

Where to buy 70 Deep

Match price
$56Ulta BeautyUlta Beauty
Costs $42.01 more

Your shade $13.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.