Light medium · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches made for normal skin, without talc.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $13.99 at Ulta Beauty
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at Sephora
Ulta Beautyfrom $52 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $13.99 at Ulta Beauty
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta Beauty
Target$30View at TargetRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$1.99 less (14%)Matches: Same warm undertoneSame natural finishSame medium coverage
No material differences in the data we have.
Close colour · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Retailer shade note: warm
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautySephoraCosts $54.01 moreMatches: Same warm undertoneSame natural finishSame medium coverage
Differences: Not marketed for oily/sensitive skinContains drying alcohol
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Not marketed for oily/sensitive skin · Contains drying alcohol
Retailer shade note: Medium warm undertone
Medium confidence· Digital match
Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$68View at SephoraUlta Beauty(product price)Costs $11.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Olive rather than warm undertoneNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Olive rather than warm undertone · Not marketed for sensitive skin
Retailer shade note: light medium with olive undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $8.01 moreMatches: Same warm undertoneSame natural finish
Differences: Buildable rather than medium coverageNo skin-like finish claimed
Close colour · Natural · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed
Medium confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautyUlta BeautyCosts $3.51 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than warm undertone · Not marketed for sensitive skin
Retailer shade note: light medium with neutral undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$17.50View at Ulta BeautyUlta Beauty(product price)$5.99 less (43%)Matches: Same warm undertoneSame natural finishSame medium coverage
Differences: No skin-like finish claimedNot marketed for sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for sensitive skin
Retailer shade note: light with warm undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta Beauty
CVS$8View at CVSTarget$8View at Target
Walgreens$8View at Walgreens
Walmart$8View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $28.01 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Radiant rather than natural finishContains listed fragrance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than natural finish · Contains listed fragrance
Retailer shade note: medium with warm undertone
Medium confidence· Digital match
Rabanne Fresh Touch 24H Radiant Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $54.01 moreMatches: Same natural finishSame medium coverageBoth claim a skin-like finish
Differences: Neutral rather than warm undertoneNot marketed for oily/sensitive skinContains drying alcohol
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Not marketed for oily/sensitive skin · Contains drying alcohol
Retailer shade note: Medium neutral undertone
Medium confidence· Digital match
Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$68View at SephoraUlta Beauty(product price)$5.99 less (43%)Matches: Same warm undertoneSame natural finishSame medium coverage
Differences: No skin-like finish claimedNot marketed for sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for sensitive skin
Retailer shade note: light with warm undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Target$8View at TargetWalmart$8View at WalmartUlta Beautyfrom $8 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $30.01 moreMatches: Same warm undertoneSame natural finishSame medium coverage
Differences: No skin-like finish claimedNot marketed for oily/sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 28% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for oily/sensitive skin
Retailer shade note: warm golden
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beauty$44View at Ulta BeautyTargetCosts $16.01 moreMatches: Same natural finishBoth claim a skin-like finishClaims long-wearing
Differences: Neutral rather than warm undertoneBuildable rather than medium coverageNot marketed for sensitive skin
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · Not marketed for sensitive skin
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetSephoraCosts $24.01 moreMatches: Same warm undertoneSame natural finishSame medium coverage
Differences: No skin-like finish claimedNot marketed for dry/sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for dry/sensitive skin
Retailer shade note: very fair (warm)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty(product price)Costs $31.01 moreMatches: Very close colourSame natural finishClaims 16-hour wear
Differences: Olive rather than warm undertoneFull rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Olive rather than warm undertone · Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: level-two light with an olive undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautySephoraCosts $25.51 moreMatches: Same warm undertoneSame natural finishSame medium coverage
Differences: No skin-like finish claimedNot marketed for oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: warm undertone golden
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $10.01 moreMatches: Very close colourSame natural finishClaims a lightweight feel
Differences: Neutral rather than warm undertoneFull rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: light-medium with neutral undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephoraCosts $41.01 moreMatches: Same warm undertoneSame natural finishClaims 16-hour wear
Differences: Full rather than medium coverageNo skin-like finish claimedNot marketed for oily/sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin
Retailer shade note: M4 - medium to medium-deep with warm undertones, and a golden tone
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sSephoraCosts $33.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Olive rather than warm undertoneNo skin-like finish claimedNot marketed for dry/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 37% ingredient overlap
Differences: Olive rather than warm undertone · No skin-like finish claimed · Not marketed for dry/sensitive skin
Retailer shade note: medium neutral-olive
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautySephoraCosts $38.01 moreMatches: Same warm undertoneSame natural finishSame medium coverage
Differences: No skin-like finish claimedNot marketed for oily/sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for oily/sensitive skin
Retailer shade note: medium with warm golden undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $28.01 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Radiant rather than natural finishNo skin-like finish claimed
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed
Retailer shade note: medium skin with warm, golden undertones
Medium confidence· Digital match
Tarte Maracuja Juicy Glow Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $44.01 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same medium coverage
Differences: Matte rather than natural finishNo skin-like finish claimedNot marketed for dry/sensitive skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: Medium, warm neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyTargetCosts $16.01 moreMatches: Same natural finishBoth claim a skin-like finishClaims long-wearing
Differences: Slightly lighterNeutral rather than warm undertoneBuildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Buildable rather than medium coverage · Not marketed for sensitive skin
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetSephoraCosts $55.01 moreMatches: Same warm undertoneSame natural finishSame medium coverage
Differences: Slightly lighterNo skin-like finish claimedNot marketed for combination/sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly lighter · No skin-like finish claimed · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair, warm golden
Medium confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraShowing 12 of 22 matches
The closest shade to L'Oréal Paris True Match Super-Blendable Foundation W6.5 Warm Medium (Light medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
C4
$16.99
2Y20
$35
Granola 4.5 Golden
$31
10 Light Golden
$32
Medium 3
$22
3
$42
2 Warm Olive
$42
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Charlotte Tilbury Airbrush Flawless Foundation in 5 Warm, against L'Oréal Paris True Match Super-Blendable Foundation in W6.5 Warm Medium. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Charlotte Tilbury Airbrush Flawless Foundation in 5 Warm.
9 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.
Well People Skinforia Serum Foundation in 20 Light Medium Warm, against L'Oréal Paris True Match Super-Blendable Foundation in W6.5 Warm Medium. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Well People Skinforia Serum Foundation in 20 Light Medium Warm.
7 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Charlotte Tilbury Airbrush Flawless Foundation 5 Warm
SephoraYour shade $13.99 at Ulta Beauty
Well People Skinforia Serum Foundation 20 Light Medium Warm
Ulta BeautyYour shade $13.99 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
