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True Match Super-Blendable Foundation W7 Warm Medium Deep dupes and alternatives L'Oréal Paris

Medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free1Oil-free0With SPF1Mineral0

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Only showing matches with buildable coverage, in liquid form, without silicones or alcohol denat.

  • 8 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 40 Medium

The equivalent shade and the most similar foundation overall.

Your shade
L'Oréal Paris
W7 Warm Medium DeepChange shade
Depth and undertone: Medium · Warm
Finish and coverage: Natural · Medium coverage
The match
Jane Iredale
40 Medium
Depth and undertone: Medium tan · Warm · peach
Finish and coverage: Radiant · Buildable coverage
Overall match
83out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
76
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Shade match
96out of 100
Colour
94
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$56Ulta BeautyUlta Beauty
Costs $42.01 more

Your shade $13.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to L'Oréal Paris True Match Super-Blendable Foundation W7 Warm Medium Deep (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris True Match Radiant Serum Concealer

    C8

    L'Oréal Paris True Match Radiant Serum Concealer, shade C8

    • Slight colour difference
    • Medium tan · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Caramel

    NARS Soft Matte Complete Concealer, shade Caramel

    • Looks identical
    • Medium · Warm undertone

    $36

    SephoraView at Sephora
  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    400

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 400

    • Looks identical
    • Medium · Warm undertone

    $30

    SephoraView at Sephora
  3. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    11.5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 11.5

    • Very close colour
    • Medium · Warm · golden undertone

    $42

    SephoraView at Sephora
  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Brittle 6.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Brittle 6.5 Golden

    • Very close colour
    • Medium · Warm · golden undertone

    $31

    SephoraView at Sephora
  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 08 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 08 W

    • Very close colour
    • Medium · Warm · golden undertone

    $32

    SephoraView at Sephora
  6. Clinique Even Better All-Over Concealer + Eraser

    WN 114 Golden

    Clinique Even Better All-Over Concealer + Eraser, shade WN 114 Golden

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 40 Medium, against L'Oréal Paris True Match Super-Blendable Foundation in W7 Warm Medium Deep. Every attribute compared, with its share of the score.

ComparedYour shadeW7 Warm Medium DeepClosest match40 MediumScore
Shade match55% of overall96
Colour94#ca8e60#c78c63Very close colourColour difference 1.5 (0 is identical)
Depth98MediumMedium tanCloseDepth difference: 1.1
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall76
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 83/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 40 Medium.

Same or better

  • Very close colour
  • Same warm undertone
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Claims long-wearing
  • Claims colour stability
  • Claims a lightweight feel
  • Adds SPF 30

Different

  • Radiant finish instead of natural

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapWater-based vs powder-based; silicone high vs moderate
View full match

Where to buy 40 Medium

Match price
$56Ulta BeautyUlta Beauty
Costs $42.01 more

Your shade $13.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.