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Studio Fix 36HR Smooth Angles Hydrating Concealer NC25 dupes and alternatives MAC Cosmetics

Light medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with a satin finish, in liquid form.

  • 5 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: e.l.f. Cosmetics Hydrating Camo Concealer Medium Sand

The equivalent shade and the most similar concealer overall.

Your shade
MAC Cosmetics
NC25Change shade
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Matte · Full coverage
The match
e.l.f. Cosmetics
Medium Sand
Depth and undertone: Light · Neutral
Finish and coverage: Satin · Full coverage
Overall match
71out of 100
Shade (Shade match)
75
Finish (Finish & visual result)
60
Wear (Wear & performance)
75
Skin (Skin suitability)
75
Shade match
75out of 100
Colour
76
Depth
91
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$22 less (73%)

Your shade $30 at Sephora · product price; shade not separately priced

Looking for a foundation in your shade?

The closest shade to MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NC25 (Light medium · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix Powder Plus Foundation

    NC44

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade NC44

    • Very close colour
    • Medium light · Warm · golden undertone

    $39

Closest foundations

  1. IT Cosmetics CC+ Cream Illumination SPF 50+

    Rich

    IT Cosmetics CC+ Cream Illumination SPF 50+, shade Rich

    • Looks identical
    • Light medium · Warm · golden undertone

    $39

  2. L'Oréal Paris True Match Super-Blendable Foundation

    W4.5 Warm Light Medium

    L'Oréal Paris True Match Super-Blendable Foundation, shade W4.5 Warm Light Medium

    • Looks identical
    • Light medium · Warm undertone

    $13.99

  3. Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Medium Warm 1

    Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation, shade Medium Warm 1

    • Looks identical
    • Light medium · Warm undertone

    $49

  4. Maybelline Fit Me Matte + Poreless Foundation

    Golden 312

    Maybelline Fit Me Matte + Poreless Foundation, shade Golden 312

    • Looks identical
    • Light medium · Warm · golden undertone

    $11.99

  5. Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    250

    Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation, shade 250

    • Looks identical
    • Light medium · Warm · golden undertone

    $44

  6. RMS Beauty ReEvolve Natural Finish Foundation

    33.5

    RMS Beauty ReEvolve Natural Finish Foundation, shade 33.5

    • Looks identical
    • Light medium · Warm · peach undertone

    $59

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

e.l.f. Cosmetics Hydrating Camo Concealer in Medium Sand, against MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC25. Every attribute compared, with its share of the score.

ComparedYour shadeNC25Closest matchMedium SandScore
Shade match55% of overall75
Colour76#e6ac7a#e8b691Close colourColour difference 4.2 (0 is identical)
Depth91Light mediumLightCloseDepth difference: 4.3
Retailer descriptionLight mediumMedium lightSome differenceRetailer descriptions one depth band apart
Undertone65Warm · goldenNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared60
Finish34MatteSatinDifferentSatin finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Dry, normal, combination, oilyDry, combination, normalBoth marketed for dry/​normal/​combination skin
Overall match 71/100Shade match 75/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Hydrating Camo Concealer in Medium Sand.

Same or better

  • $22 less
  • Same full coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Neutral rather than warm undertone
  • Satin finish instead of matte
  • No blurring effect claimed
  • Does not claim transfer resistance
  • Not marketed for oily skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy Medium Sand

Match price
$8Ulta BeautyUlta Beauty
$22 less (73%)

Your shade $30 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.