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Studio Fix 36HR Smooth Angles Hydrating Concealer NC50 dupes and alternatives MAC Cosmetics

Deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with a natural finish, in liquid form.

Closest shade match: Milk Makeup Future Fluid Longwear Hydrating Concealer 23W

The equivalent shade: scored on colour, depth and undertone only.

The match
Milk Makeup
23W
Depth and undertone: Deep · Warm
Finish and coverage: Natural · Buildable coverage
Shade match
92out of 100
Colour
87
Depth
95
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$30Ulta BeautyUlta Beauty
Same price

Your shade $30 at Sephora

Closest overall alternative: Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 6C

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Estée Lauder
6C
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Full coverage
Overall match
80out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
81
Wear (Wear & performance)
63
Skin (Skin suitability)
75
Best price
$38SephoraSephora
Costs $8 more

Your shade $30 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 89
    $30Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims a skin-like finish

    Differences: Natural rather than matte finishBuildable rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    58
    Wear & performance
    75
    Skin suitability
    50

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: deep tan with neutral warm undertones

    Medium confidence· Digital match

    View match
  2. Shade match 79
    $38SephoraSephoraCosts $8 more

    Matches: Same full coverageBoth claim a blurring effectBoth claim transfer resistance

    Differences: Slightly lighterNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    79
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 43% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: extra deep with subtle brown undertones

    Medium confidence· Digital match

    View match
  3. Shade match 82
    $39SephoraSephoraCosts $9 more

    Matches: Same full coverageClaims a skin-like finishBoth claim a blurring effect

    Differences: Olive rather than warm undertoneNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    82
    Finish & visual result
    73
    Wear & performance
    58
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: Deep, Warm Olive

    High confidence· Digital match

    View match
  4. Shade match 74
    $38SephoraSephoraCosts $8 more

    Matches: Same warm undertoneSame full coverageBoth claim a blurring effect

    Differences: Noticeably different swatch colourSlightly lighterNatural rather than matte finish

    Score details
    Shade match
    74
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    75

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 43% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: extra deep with warm golden undertones

    Medium confidence· Digital match

    View match
  5. Shade match 74
    $36SephoraSephoraCosts $6 more

    Matches: Same full coverageBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    74
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: deep with neutral to golden undertones

    Medium confidence· Digital match

    View match
  6. Shade match 84
    $42SephoraSephoraCosts $12 more

    Matches: Very close colourSame full coverageBoth claim transfer resistance

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    52
    Skin suitability
    25

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination/oily skin · Contains listed fragrance

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 84
    $42SephoraSephoraCosts $12 more

    Matches: Very close colourSame full coverageBoth claim transfer resistance

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    52
    Skin suitability
    25

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination/oily skin · Contains listed fragrance

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 73
    $36SephoraSephoraCosts $6 more

    Matches: Same full coverageBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly lighterNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    73
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 71
    $38SephoraSephoraCosts $8 more

    Matches: Same full coverageBoth claim a blurring effectBoth claim transfer resistance

    Differences: Slightly cooler undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    71
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 43% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: extra deep with subtle red undertones

    High confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NC50 (Deep · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix Fluid SPF 15 Foundation

    NC50

    MAC Cosmetics Studio Fix Fluid SPF 15 Foundation, shade NC50

    • Looks identical
    • Deep · Warm · golden undertone

    $39

Closest foundations

  1. Tarte Face Tape Full Coverage Foundation

    57S Rich Sand

    Tarte Face Tape Full Coverage Foundation, shade 57S Rich Sand

    • Looks identical
    • Deep · Warm · golden undertone

    $42

  2. e.l.f. Cosmetics Soft Glam Satin Foundation

    50 Deep Warm

    e.l.f. Cosmetics Soft Glam Satin Foundation, shade 50 Deep Warm

    • Looks identical
    • Deep · Warm undertone

    $8

  3. Charlotte Tilbury Airbrush Flawless Foundation

    13 Warm

    Charlotte Tilbury Airbrush Flawless Foundation, shade 13 Warm

    • Looks identical
    • Deep · Warm undertone

    $52

  4. Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation

    12

    Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation, shade 12

    • Looks identical
    • Deep · Warm undertone

    $39

  5. NARS Natural Radiant Longwear Foundation

    Namibia - Dark 4

    NARS Natural Radiant Longwear Foundation, shade Namibia - Dark 4

    • Very close colour
    • Deep · Warm undertone

    $55

  6. Dior Forever Skin Wear Blurring Natural Matte Foundation

    7W Warm

    Dior Forever Skin Wear Blurring Natural Matte Foundation, shade 7W Warm

    • Very close colour
    • Deep · Warm undertone

    $60

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 23W, against MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC50. Every attribute compared, with its share of the score.

ComparedYour shadeNC50Closest shade match23WScore
Shade match55% of overall92
Colour87#965431#995b34Very close colourColour difference 2.7 (0 is identical)
Depth95DeepDeepSameDepth difference: 3.0
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Dry, normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 79/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 23W.

Same or better

  • Very close colour
  • Same warm undertone
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim transfer resistance

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Why the closest overall alternative works

Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 6C, against MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC50. Every attribute compared, with its share of the score.

ComparedYour shadeNC50Closest overall alternative6CScore
Shade match55% of overall85
Colour90#965431#94573bVery close colourColour difference 2.3 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.8
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone65Warm · goldenNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity3536-hour wear24-hour wearDifferent24-hour wear claimed against 36-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Dry, normal, combination, oilyNormal, dry, oilyBoth marketed for dry/​normal/​oily skin
Overall match 80/100Shade match 85/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 6C.

Same or better

  • Very close colour
  • Same full coverage
  • Both claim a blurring effect
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Neutral rather than warm undertone
  • Natural finish instead of matte
  • Does not claim not settling into lines
  • Not marketed for combination skin

Ingredients (information only, not scored)

26 shared ingredients; weighted similarity 43%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Milk Makeup Future Fluid Longwear Hydrating Concealer 23W

Best price
$30Ulta BeautyUlta Beauty
Same price

Your shade $30 at Sephora

Closest overall alternative

Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 6C

Best price
$38SephoraSephora
Costs $8 more

Your shade $30 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.