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Studio Fix 36HR Smooth Angles Hydrating Concealer NW25 dupes and alternatives MAC Cosmetics

Medium · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 4C1

The equivalent shade: scored on colour, depth and undertone only.

The match
Laura Mercier
4C1
Depth and undertone: Medium · Cool
Finish and coverage: Natural · Medium coverage
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Best price
$34SephoraSephora
Costs $4 more

Your shade $30 at Sephora

SephoraView at Sephora

Closest overall alternative: NARS Soft Matte Complete Concealer Chestnut

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
NARS
Chestnut
Depth and undertone: Medium · Cool
Finish and coverage: Matte · Medium coverage
Overall match
82out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
93
Wear (Wear & performance)
47
Skin (Skin suitability)
75
Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Light Tan
    Shade match 89
    $12Ulta BeautyUlta Beauty(product price)$18 less (60%)

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    52
    Wear & performance
    65
    Skin suitability
    50

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  2. #4 · Rare Beauty

    Liquid Touch Brightening Concealer

    350C
    Shade match 85
    $24SephoraSephora$6 less (20%)

    Matches: Same cool undertoneClaims a skin-like finishBoth claim not settling into lines

    Differences: Radiant rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    42
    Wear & performance
    75
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: medium tan with cool pink undertones

    Medium confidence· Digital match

    View match
  3. #5 · Rare Beauty

    Liquid Touch Brightening Concealer

    390C
    Shade match 84
    $24SephoraSephora$6 less (20%)

    Matches: Same cool undertoneClaims a skin-like finishBoth claim not settling into lines

    Differences: Radiant rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    42
    Wear & performance
    75
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: medium tan with cool peach undertones

    High confidence· Digital match

    View match
  4. Shade match 84
    $34SephoraSephoraCosts $4 more

    Matches: Similar undertone (neutral vs cool)Both claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly deeperNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    55
    Wear & performance
    58
    Skin suitability
    92

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: medium with neutral cool undertones

    High confidence· Digital match

    View match
  5. #7 · NARS

    Soft Matte Complete Concealer

    Caramel
    Shade match 63
    $36SephoraSephoraCosts $6 more

    Matches: Same matte finishBoth claim a blurring effectBoth claim not settling into lines

    Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    63
    Finish & visual result
    93
    Wear & performance
    47
    Skin suitability
    75

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin

    Retailer shade note: MD2 - Medium to medium-deep with warm undertones

    High confidence· Digital match

    View match
  6. Shade match 74
    $34SephoraSephoraCosts $4 more

    Matches: Both claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    74
    Finish & visual result
    55
    Wear & performance
    58
    Skin suitability
    92

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: medium with neutral undertones

    High confidence· Digital match

    View match
  7. Shade match 84
    $32SephoraSephoraCosts $2 more

    Matches: Very close colourClaims a skin-like finish

    Differences: Neutral rather than cool undertoneRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    42
    Wear & performance
    40
    Skin suitability
    75

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NW25 (Medium · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix Powder Plus Foundation

    NW45

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade NW45

    • Very close colour
    • Medium · Cool · rosy undertone

    $39

Closest foundations

  1. Laura Mercier Real Flawless Feather Matte Powder Foundation

    4C Canelé

    Laura Mercier Real Flawless Feather Matte Powder Foundation, shade 4C Canelé

    • Looks identical
    • Medium · Cool undertone

    $54

  2. L'Oréal Paris Infallible Cushion Foundation

    300 Cool

    L'Oréal Paris Infallible Cushion Foundation, shade 300 Cool

    • Looks identical
    • Medium · Cool undertone

    $19.99

  3. Tarte Face Tape Full Coverage Foundation

    38N Medium-Tan Neutral

    Tarte Face Tape Full Coverage Foundation, shade 38N Medium-Tan Neutral

    • Looks identical
    • Medium · Cool undertone

    $42

  4. MAC Cosmetics Studio Radiance Serum Powered Foundation

    NW40

    MAC Cosmetics Studio Radiance Serum Powered Foundation, shade NW40

    • Very close colour
    • Medium · Cool · rosy undertone

    $46

  5. ILIA True Skin Serum Foundation

    Milos SF8

    ILIA True Skin Serum Foundation, shade Milos SF8

    • Very close colour
    • Medium · Cool undertone

    $56

  6. e.l.f. Cosmetics Soft Glam Satin Foundation

    35 Medium Cool

    e.l.f. Cosmetics Soft Glam Satin Foundation, shade 35 Medium Cool

    • Very close colour
    • Medium · Cool undertone

    $8

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 4C1, against MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW25. Every attribute compared, with its share of the score.

ComparedYour shadeNW25Closest shade match4C1Score
Shade match55% of overall99
Colour98#d6926b#d9936cLooks identicalColour difference 0.6 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.8
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared55
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared58
Longevity2036-hour wear16-hour wearDifferent16-hour wear claimed against 36-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Dry, normal, combination, oilyDry, normal, combination, oily, sensitiveBoth marketed for dry/​normal/​combination/​oily skin
Overall match 81/100Shade match 99/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 4C1.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • Medium rather than full coverage
  • No blurring effect claimed
  • Does not claim transfer resistance

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate

Why the closest overall alternative works

NARS Soft Matte Complete Concealer in Chestnut, against MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW25. Every attribute compared, with its share of the score.

ComparedYour shadeNW25Closest overall alternativeChestnutScore
Shade match55% of overall88
Colour81#d6926b#cc8c5eClose colourColour difference 3.5 (0 is identical)
Depth92MediumMediumSameDepth difference: 4.0
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared47
Longevity2036-hour wear12-hour wearDifferent12-hour wear claimed against 36-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall75
Skin type75Dry, normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 82/100Shade match 88/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Soft Matte Complete Concealer in Chestnut.

Same or better

  • Same cool undertone
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Does not claim transfer resistance
  • Does not claim a lightweight feel
  • Not marketed for dry skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 4C1

Best price
$34SephoraSephora
Costs $4 more

Your shade $30 at Sephora

SephoraView at Sephora

Closest overall alternative

NARS Soft Matte Complete Concealer Chestnut

Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.