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Studio Fix 36HR Smooth Angles Hydrating Concealer NW25 dupes and alternatives MAC Cosmetics

Medium · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free5No drying alcohol6Vegan2Cruelty-free2Oil-free0With SPF0Mineral1

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6 of 30

Only showing matches in liquid form, without talc or silicones.

  • 5 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 32 Tan Bronze

The equivalent shade and the most similar concealer overall.

Your shade
MAC Cosmetics
NW25Change shade
Depth and undertone: Medium · Cool · rosy
Finish and coverage: Matte · Full coverage
The match
IT Cosmetics
32 Tan Bronze
Depth and undertone: Medium · Cool
Finish and coverage: Natural · Full coverage
Overall match
84out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
70
Wear (Wear & performance)
65
Skin (Skin suitability)
92
Shade match
96out of 100
Colour
93
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
Same price

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural
    Shade match 73
    $30SephoraSephoraSame price

    Matches: Same full coverageBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    73
    Finish & visual result
    70
    Wear & performance
    65
    Skin suitability
    92

    Close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · bareMinerals

    ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5C
    Shade match 81
    $31Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Same cool undertoneBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Luminous rather than matte finishBuildable rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    81
    Finish & visual result
    38
    Wear & performance
    75
    Skin suitability
    50

    Close colour · Luminous · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Luminous rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: for medium-tan cool skin with rosy undertones

    Medium confidence· Digital match

    View match
  3. #4 · Milk Makeup

    Future Fluid Longwear Hydrating Concealer

    14N
    Shade match 72
    $30Ulta BeautyUlta Beauty(product price)Same price

    Matches: Claims a skin-like finishBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    72
    Finish & visual result
    58
    Wear & performance
    75
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  4. #5 · Dior

    Forever Skin Correct Full-Coverage Concealer

    4.5 Neutral
    Shade match 72
    $42SephoraSephoraCosts $12 more

    Matches: Same full coverageBoth claim transfer resistance

    Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    72
    Finish & visual result
    70
    Wear & performance
    52
    Skin suitability
    25

    Close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination/oily skin · Contains listed fragrance

    Retailer shade note: medium skin with neutral undertones

    High confidence· Digital match

    View match
  5. #6 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.0 Medium Tan
    Shade match 62
    $30SephoraSephoraSame price

    Matches: Same full coverageBoth claim not settling into lines

    Differences: Slightly warmer undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    62
    Finish & visual result
    70
    Wear & performance
    65
    Skin suitability
    92

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NW25 (Medium · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix Powder Plus Foundation

    NW45

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade NW45

    • Very close colour
    • Medium · Cool · rosy undertone

    $39

    SephoraView at Sephora

Closest foundations

  1. Laura Mercier Real Flawless Feather Matte Powder Foundation

    4C Canelé

    Laura Mercier Real Flawless Feather Matte Powder Foundation, shade 4C Canelé

    • Looks identical
    • Medium · Cool undertone

    $54

    Ulta BeautyView at Ulta Beauty
  2. L'Oréal Paris Infallible Cushion Foundation

    300 Cool

    L'Oréal Paris Infallible Cushion Foundation, shade 300 Cool

    • Looks identical
    • Medium · Cool undertone

    $19.99

    Ulta BeautyView at Ulta Beauty
  3. Tarte Face Tape Full Coverage Foundation

    38N Medium-Tan Neutral

    Tarte Face Tape Full Coverage Foundation, shade 38N Medium-Tan Neutral

    • Looks identical
    • Medium · Cool undertone

    $42

    SephoraView at Sephora
  4. MAC Cosmetics Studio Radiance Serum Powered Foundation

    NW40

    MAC Cosmetics Studio Radiance Serum Powered Foundation, shade NW40

    • Very close colour
    • Medium · Cool · rosy undertone

    $46

    Ulta BeautyView at Ulta Beauty
  5. ILIA True Skin Serum Foundation

    Milos SF8

    ILIA True Skin Serum Foundation, shade Milos SF8

    • Very close colour
    • Medium · Cool undertone

    $56

    SephoraView at Sephora
  6. e.l.f. Cosmetics Soft Glam Satin Foundation

    35 Medium Cool

    e.l.f. Cosmetics Soft Glam Satin Foundation, shade 35 Medium Cool

    • Very close colour
    • Medium · Cool undertone

    $8

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 32 Tan Bronze, against MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW25. Every attribute compared, with its share of the score.

ComparedYour shadeNW25Closest match32 Tan BronzeScore
Shade match55% of overall96
Colour93#d6926b#cf936eVery close colourColour difference 1.8 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.8
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall92
Skin type92Dry, normal, combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for dry/​normal/​combination/​oily skin
Overall match 84/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 32 Tan Bronze.

Same or better

  • Very close colour
  • Same cool undertone
  • Same full coverage
  • Both claim not settling into lines

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim transfer resistance
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy 32 Tan Bronze

Match price
$30Ulta BeautyUlta Beauty
Same price

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.