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Studio Fix 36HR Smooth Angles Hydrating Concealer NW25 dupes and alternatives MAC Cosmetics

Medium · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

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Fragrance-free0No drying alcohol5Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, with a matte finish, without talc.

Closest shade matchClosest overall alternative: L'Oréal Paris Infallible Full Wear Waterproof Concealer 395 Walnut

The equivalent shade and the most similar concealer overall.

Your shade
MAC Cosmetics
NW25Change shade
Depth and undertone: Medium · Cool · rosy
Finish and coverage: Matte · Full coverage
The match
L'Oréal Paris
395 Walnut
Depth and undertone: Medium
Finish and coverage: Matte · Full coverage
Overall match
83out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
89
Wear (Wear & performance)
67
Skin (Skin suitability)
50
Shade match
89out of 100
Colour
94
Depth
98
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$15.99Ulta BeautyUlta Beauty
$14.01 less (47%)

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    400 Caramel
    Shade match 87
    $15.99Ulta BeautyUlta Beauty(product price)$14.01 less (47%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: No blurring effect claimedDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    67
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  2. #3 · Tarte

    Shape Tape Full Coverage Matte Concealer

    38N medium-tan neutral
    Shade match 80
    $32SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Slightly lighterDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: medium to tan skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  3. #4 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    410 Almond
    Shade match 74
    $15.99Ulta BeautyUlta Beauty(product price)$14.01 less (47%)

    Matches: Same matte finishSame full coverageBoth claim transfer resistance

    Differences: No blurring effect claimedDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    74
    Finish & visual result
    89
    Wear & performance
    67
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  4. #5 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    405 Toffee
    Shade match 72
    $15.99Ulta BeautyUlta Beauty$14.01 less (47%)

    Matches: Same matte finishSame full coverageBoth claim transfer resistance

    Differences: Slightly deeperNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    72
    Finish & visual result
    89
    Wear & performance
    67
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NW25 (Medium · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix Powder Plus Foundation

    NW45

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade NW45

    • Very close colour
    • Medium · Cool · rosy undertone

    $39

    SephoraView at Sephora

Closest foundations

  1. Laura Mercier Real Flawless Feather Matte Powder Foundation

    4C Canelé

    Laura Mercier Real Flawless Feather Matte Powder Foundation, shade 4C Canelé

    • Looks identical
    • Medium · Cool undertone

    $54

    Ulta BeautyView at Ulta Beauty
  2. L'Oréal Paris Infallible Cushion Foundation

    300 Cool

    L'Oréal Paris Infallible Cushion Foundation, shade 300 Cool

    • Looks identical
    • Medium · Cool undertone

    $19.99

    Ulta BeautyView at Ulta Beauty
  3. Tarte Face Tape Full Coverage Foundation

    38N Medium-Tan Neutral

    Tarte Face Tape Full Coverage Foundation, shade 38N Medium-Tan Neutral

    • Looks identical
    • Medium · Cool undertone

    $42

    SephoraView at Sephora
  4. MAC Cosmetics Studio Radiance Serum Powered Foundation

    NW40

    MAC Cosmetics Studio Radiance Serum Powered Foundation, shade NW40

    • Very close colour
    • Medium · Cool · rosy undertone

    $46

    Ulta BeautyView at Ulta Beauty
  5. ILIA True Skin Serum Foundation

    Milos SF8

    ILIA True Skin Serum Foundation, shade Milos SF8

    • Very close colour
    • Medium · Cool undertone

    $56

    SephoraView at Sephora
  6. e.l.f. Cosmetics Soft Glam Satin Foundation

    35 Medium Cool

    e.l.f. Cosmetics Soft Glam Satin Foundation, shade 35 Medium Cool

    • Very close colour
    • Medium · Cool undertone

    $8

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris Infallible Full Wear Waterproof Concealer in 395 Walnut, against MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW25. Every attribute compared, with its share of the score.

ComparedYour shadeNW25Closest match395 WalnutScore
Shade match55% of overall89
Colour94#d6926b#d59673Very close colourColour difference 1.6 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.4
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone70Cool · rosyUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared67
Longevity3536-hour wear24-hour wearDifferent24-hour wear claimed against 36-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Dry, normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 83/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Full Wear Waterproof Concealer in 395 Walnut.

Same or better

  • $14.01 less
  • Very close colour
  • Same matte finish
  • Same full coverage
  • Both claim transfer resistance
  • Both claim not settling into lines

Different

  • No blurring effect claimed
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 395 Walnut

Match price
$15.99Ulta BeautyUlta Beauty
$14.01 less (47%)

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.