Beautler.Your beauty butler

Studio Fix 36HR Smooth Angles Hydrating Concealer NW30 dupes and alternatives MAC Cosmetics

Medium · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol3Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

3 of 30

Only showing matches in liquid form, without silicones.

  • 4 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 32 Tan Bronze

The equivalent shade and the most similar concealer overall.

Your shade
MAC Cosmetics
NW30Change shade
Depth and undertone: Medium · Cool · rosy
Finish and coverage: Matte · Full coverage
The match
IT Cosmetics
32 Tan Bronze
Depth and undertone: Medium · Cool
Finish and coverage: Natural · Full coverage
Overall match
79out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
70
Wear (Wear & performance)
65
Skin (Skin suitability)
92
Shade match
86out of 100
Colour
78
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
Same price

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Dior

    Forever Skin Correct Full-Coverage Concealer

    4.5 Neutral
    Shade match 69
    $42SephoraSephoraCosts $12 more

    Matches: Same full coverageBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    69
    Finish & visual result
    70
    Wear & performance
    52
    Skin suitability
    25

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination/oily skin · Contains listed fragrance

    Retailer shade note: medium skin with neutral undertones

    High confidence· Digital match

    View match
  2. #3 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.0 Deep Tan
    Shade match 58
    $30SephoraSephoraSame price

    Matches: Same full coverageBoth claim not settling into lines

    Differences: Slightly warmer undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    58
    Finish & visual result
    70
    Wear & performance
    65
    Skin suitability
    92

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NW30 (Medium · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix Fluid SPF 15 Foundation

    NW25

    MAC Cosmetics Studio Fix Fluid SPF 15 Foundation, shade NW25

    • Very close colour
    • Medium tan · Cool · rosy undertone

    $39

    SephoraView at Sephora

Closest foundations

  1. Maybelline Lifter Stix Multi-Use Face Stick

    35

    Maybelline Lifter Stix Multi-Use Face Stick, shade 35

    • Looks identical
    • Medium · Cool undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation

    Tan Cool

    IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation, shade Tan Cool

    • Very close colour
    • Medium · Cool undertone

    $39

    SephoraView at Sephora
  3. IT Cosmetics CC+ Cream Natural Matte Foundation

    Tan Cool

    IT Cosmetics CC+ Cream Natural Matte Foundation, shade Tan Cool

    • Very close colour
    • Medium · Cool undertone

    $39

    SephoraView at Sephora
  4. L'Oréal Paris Infallible Cushion Foundation

    300 Cool

    L'Oréal Paris Infallible Cushion Foundation, shade 300 Cool

    • Very close colour
    • Medium · Cool undertone

    $19.99

    Ulta BeautyView at Ulta Beauty
  5. Rare Beauty True to Myself Natural Matte Longwear Foundation

    33 Medium Deep Cool

    Rare Beauty True to Myself Natural Matte Longwear Foundation, shade 33 Medium Deep Cool

    • Very close colour
    • Medium · Cool · rosy undertone

    $38

    SephoraView at Sephora
  6. Maybelline Instant Age Rewind Eraser Treatment Foundation

    300

    Maybelline Instant Age Rewind Eraser Treatment Foundation, shade 300

    • Very close colour
    • Medium · Cool undertone

    $16.99

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 32 Tan Bronze, against MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW30. Every attribute compared, with its share of the score.

ComparedYour shadeNW30Closest match32 Tan BronzeScore
Shade match55% of overall86
Colour78#d78a63#cf936eClose colourColour difference 3.9 (0 is identical)
Depth97MediumMediumSameDepth difference: 1.9
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall92
Skin type92Dry, normal, combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for dry/​normal/​combination/​oily skin
Overall match 79/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 32 Tan Bronze.

Same or better

  • Same cool undertone
  • Same full coverage
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim transfer resistance
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy 32 Tan Bronze

Match price
$30Ulta BeautyUlta Beauty
Same price

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.