Beautler.Your beauty butler

Studio Fix 36HR Smooth Angles Hydrating Concealer NW30 dupes and alternatives MAC Cosmetics

Medium · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage, in liquid form.

  • 4 matches have no formulation listed and are not shown.

Closest shade match: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 32 Tan Bronze

The equivalent shade: scored on colour, depth and undertone only.

The match
IT Cosmetics
32 Tan Bronze
Depth and undertone: Medium · Cool
Finish and coverage: Natural · Full coverage
Shade match
86out of 100
Colour
78
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
Same price

Your shade $30 at Sephora · product price; shade not separately priced

Closest overall alternative: Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer Peanut Butter 6.7 Red

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Huda Beauty
Peanut Butter 6.7 Red
Depth and undertone: Medium · Cool
Finish and coverage: Matte · Full coverage
Overall match
84out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
88
Wear (Wear & performance)
79
Skin (Skin suitability)
75
Best price
$31SephoraSephora
Costs $1 more

Your shade $30 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    10 Tan
    Shade match 78
    $36SephoraSephoraCosts $6 more

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Slightly lighterDoes not claim a lightweight feelNot marketed for combination skin

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    67
    Skin suitability
    75

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Tan with cool undertones

    Medium confidence· Digital match

    View match
  2. #4 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    9 Tan
    Shade match 77
    $36SephoraSephoraCosts $6 more

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Slightly lighterDoes not claim a lightweight feelNot marketed for combination skin

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    67
    Skin suitability
    75

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Tan with cool undertones

    Medium confidence· Digital match

    View match
  3. Shade match 85
    $38SephoraSephoraCosts $8 more

    Matches: Same cool undertoneSame full coverageBoth claim a blurring effect

    Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 43% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium deep with cool rosy undertones

    High confidence· Digital match

    View match
  4. #6 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Caramel Corn 5.1 Neutral
    Shade match 77
    $31SephoraSephoraCosts $1 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Neutral rather than cool undertoneDoes not claim a lightweight feelNot marketed for combination skin

    Score details
    Shade match
    77
    Finish & visual result
    88
    Wear & performance
    79
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: medium-tan skin tones with neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 62
    $35SephoraSephoraCosts $5 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Noticeably different swatch colourSlightly lighterSlightly warmer undertone

    Score details
    Shade match
    62
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    75

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Slightly warmer undertone · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: for tan skin with neutral warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    11 Tan
    Shade match 66
    $36SephoraSephoraCosts $6 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Noticeably different swatch colourSlightly deeperNeutral rather than cool undertone

    Score details
    Shade match
    66
    Finish & visual result
    100
    Wear & performance
    67
    Skin suitability
    75

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Tan with neutral undertones

    High confidence· Digital match

    View match
  7. Shade match 79
    $39SephoraSephoraCosts $9 more

    Matches: Same cool undertoneSame full coverageClaims a skin-like finish

    Differences: Natural rather than matte finishDoes not claim transfer resistanceNot marketed for oily skin

    Score details
    Shade match
    79
    Finish & visual result
    73
    Wear & performance
    58
    Skin suitability
    75

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: Medium, Cool Rosy

    High confidence· Digital match

    View match
  8. Shade match 73
    $38SephoraSephoraCosts $8 more

    Matches: Same full coverageBoth claim a blurring effectBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    73
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 43% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium deep with neutral undertones

    High confidence· Digital match

    View match
  9. #11 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    11.5 Tan
    Shade match 61
    $36SephoraSephoraCosts $6 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly lighterSlightly warmer undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    61
    Finish & visual result
    100
    Wear & performance
    67
    Skin suitability
    75

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Tan with warm undertones

    Medium confidence· Digital match

    View match
  10. Shade match 72
    $39SephoraSephoraCosts $9 more

    Matches: Same cool undertoneSame full coverageClaims a skin-like finish

    Differences: Noticeably different swatch colourSlightly lighterNatural rather than matte finish

    Score details
    Shade match
    72
    Finish & visual result
    73
    Wear & performance
    58
    Skin suitability
    75

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: Medium, Cool Rosy

    High confidence· Digital match

    View match
  11. Shade match 67
    $36SephoraSephoraCosts $6 more

    Matches: Same full coverageBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    67
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: tan with golden undertones

    Medium confidence· Digital match

    View match
  12. #14 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Brittle 6.5 Golden
    Shade match 56
    $31SephoraSephoraCosts $1 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Noticeably different swatch colourSlightly warmer undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    56
    Finish & visual result
    88
    Wear & performance
    79
    Skin suitability
    75

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly warmer undertone · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: tan skin tones with golden undertones

    Medium confidence· Digital match

    View match
  13. Shade match 56
    $32SephoraSephoraCosts $2 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Noticeably different swatch colourSlightly lighterSlightly warmer undertone

    Score details
    Shade match
    56
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    75

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Slightly warmer undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: tan skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  14. Shade match 69
    $42SephoraSephoraCosts $12 more

    Matches: Same full coverageBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    69
    Finish & visual result
    70
    Wear & performance
    52
    Skin suitability
    25

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination/oily skin · Contains listed fragrance

    Retailer shade note: medium skin with neutral undertones

    High confidence· Digital match

    View match
  15. Shade match 58
    $30SephoraSephoraSame price

    Matches: Same full coverageBoth claim not settling into lines

    Differences: Slightly warmer undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    58
    Finish & visual result
    70
    Wear & performance
    65
    Skin suitability
    92

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match

Showing 12 of 15 matches

Looking for a foundation in your shade?

The closest shade to MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NW30 (Medium · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix Fluid SPF 15 Foundation

    NW25

    MAC Cosmetics Studio Fix Fluid SPF 15 Foundation, shade NW25

    • Very close colour
    • Medium tan · Cool · rosy undertone

    $39

Closest foundations

  1. Maybelline Lifter Stix Multi-Use Face Stick

    35

    Maybelline Lifter Stix Multi-Use Face Stick, shade 35

    • Looks identical
    • Medium · Cool undertone

    $12.99

  2. IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation

    Tan Cool

    IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation, shade Tan Cool

    • Very close colour
    • Medium · Cool undertone

    $39

  3. IT Cosmetics CC+ Cream Natural Matte Foundation

    Tan Cool

    IT Cosmetics CC+ Cream Natural Matte Foundation, shade Tan Cool

    • Very close colour
    • Medium · Cool undertone

    $39

  4. L'Oréal Paris Infallible Cushion Foundation

    300 Cool

    L'Oréal Paris Infallible Cushion Foundation, shade 300 Cool

    • Very close colour
    • Medium · Cool undertone

    $19.99

  5. Rare Beauty True to Myself Natural Matte Longwear Foundation

    33 Medium Deep Cool

    Rare Beauty True to Myself Natural Matte Longwear Foundation, shade 33 Medium Deep Cool

    • Very close colour
    • Medium · Cool · rosy undertone

    $38

  6. Maybelline Instant Age Rewind Eraser Treatment Foundation

    300

    Maybelline Instant Age Rewind Eraser Treatment Foundation, shade 300

    • Very close colour
    • Medium · Cool undertone

    $16.99

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 32 Tan Bronze, against MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW30. Every attribute compared, with its share of the score.

ComparedYour shadeNW30Closest shade match32 Tan BronzeScore
Shade match55% of overall86
Colour78#d78a63#cf936eClose colourColour difference 3.9 (0 is identical)
Depth97MediumMediumSameDepth difference: 1.9
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall92
Skin type92Dry, normal, combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for dry/​normal/​combination/​oily skin
Overall match 79/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 32 Tan Bronze.

Same or better

  • Same cool undertone
  • Same full coverage
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim transfer resistance
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high

Why the closest overall alternative works

Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Peanut Butter 6.7 Red, against MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW30. Every attribute compared, with its share of the score.

ComparedYour shadeNW30Closest overall alternativePeanut Butter 6.7 RedScore
Shade match55% of overall84
Colour73#d78a63#d78d57Close colourColour difference 4.6 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.7
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared79
Longevity7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall75
Skin type75Dry, normal, combination, oilyNormal, dry, oilyBoth marketed for dry/​normal/​oily skin
Overall match 84/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Peanut Butter 6.7 Red.

Same or better

  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim transfer resistance
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Does not claim a lightweight feel
  • Not marketed for combination skin

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 32 Tan Bronze

Match price
$30Ulta BeautyUlta Beauty
Same price

Your shade $30 at Sephora · product price; shade not separately priced

Closest overall alternative

Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer Peanut Butter 6.7 Red

Best price
$31SephoraSephora
Costs $1 more

Your shade $30 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.