Beautler.Your beauty butler

Studio Fix 36HR Smooth Angles Hydrating Concealer NW40 dupes and alternatives MAC Cosmetics

Medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with buildable coverage, in liquid form, without talc or alcohol denat.

  • 5 matches have no formulation listed and are not shown.

Closest shade match: bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Tan 4N

The equivalent shade: scored on colour, depth and undertone only.

The match
bareMinerals
Tan 4N
Depth and undertone: Medium · Neutral
Finish and coverage: Luminous · Buildable coverage
Shade match
89out of 100
Colour
82
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$31Ulta BeautyUlta Beauty
Costs $1 more

Your shade $30 at Sephora · product price; shade not separately priced

Closest overall alternative: Milk Makeup Future Fluid Longwear Hydrating Concealer 18W

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Milk Makeup
18W
Depth and undertone: Medium tan · Warm
Finish and coverage: Natural · Buildable coverage
Overall match
74out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
58
Wear (Wear & performance)
75
Skin (Skin suitability)
50
Match price
$30Ulta BeautyUlta Beauty
Same price

Your shade $30 at Sephora · product price; shade not separately priced

Looking for a foundation in your shade?

The closest shade to MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NW40 (Medium · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix Fluid SPF 15 Foundation

    NC45

    MAC Cosmetics Studio Fix Fluid SPF 15 Foundation, shade NC45

    • Very close colour
    • Medium tan · Neutral undertone

    $39

Closest foundations

  1. Rare Beauty True to Myself Natural Matte Longwear Foundation

    31 Medium Deep Neutral

    Rare Beauty True to Myself Natural Matte Longwear Foundation, shade 31 Medium Deep Neutral

    • Looks identical
    • Medium tan · Neutral undertone

    $38

  2. IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation

    Tan

    IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation, shade Tan

    • Very close colour
    • Medium tan · Neutral undertone

    $39

  3. Urban Decay Face Bond Self Setting Waterproof Foundation

    21

    Urban Decay Face Bond Self Setting Waterproof Foundation, shade 21

    • Very close colour
    • Medium tan · Neutral undertone

    $40

  4. Hourglass Illusion Luminous Glow Foundation SPF 30

    19.5

    Hourglass Illusion Luminous Glow Foundation SPF 30, shade 19.5

    • Very close colour
    • Medium tan · Neutral undertone

    $60

  5. Laura Geller Double Take Baked Full Coverage Foundation

    Tan

    Laura Geller Double Take Baked Full Coverage Foundation, shade Tan

    • Very close colour
    • Medium tan · Neutral undertone

    $38

  6. Makeup By Mario SurrealSkin Natural Finish Foundation

    18.5 N

    Makeup By Mario SurrealSkin Natural Finish Foundation, shade 18.5 N

    • Very close colour
    • Medium · Neutral undertone

    $48

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Tan 4N, against MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW40. Every attribute compared, with its share of the score.

ComparedYour shadeNW40Closest shade matchTan 4NScore
Shade match55% of overall89
Colour82#d58958#cb8c59Close colourColour difference 3.4 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.7
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared38
Finish0MatteLuminousDifferentLuminous finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Dry, normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 72/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Tan 4N.

Same or better

  • Same neutral undertone
  • Buildable rather than full coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Luminous finish instead of matte
  • No blurring effect claimed
  • Does not claim transfer resistance

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none

Why the closest overall alternative works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 18W, against MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW40. Every attribute compared, with its share of the score.

ComparedYour shadeNW40Closest overall alternative18WScore
Shade match55% of overall82
Colour87#d58958#ca8451Very close colourColour difference 2.7 (0 is identical)
Depth93MediumMedium tanCloseDepth difference: 3.7
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Dry, normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 74/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 18W.

Same or better

  • Very close colour
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone
  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim transfer resistance

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Where to buy

Closest shade match

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Tan 4N

Match price
$31Ulta BeautyUlta Beauty
Costs $1 more

Your shade $30 at Sephora · product price; shade not separately priced

Closest overall alternative

Milk Makeup Future Fluid Longwear Hydrating Concealer 18W

Match price
$30Ulta BeautyUlta Beauty
Same price

Your shade $30 at Sephora · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.