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Studio Fix 36HR Smooth Angles Hydrating Concealer NW40 dupes and alternatives MAC Cosmetics

Medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan, applied. RemoveCruelty-free2Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, vegan, without talc or alcohol denat.

  • 25 matches have no vegan claim listed and are not shown.

Closest shade matchClosest overall alternative: e.l.f. Cosmetics 16HR Camo Concealer Tan Neutral

The equivalent shade and the most similar concealer overall.

Your shade
MAC Cosmetics
NW40Change shade
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Full coverage
The match
e.l.f. Cosmetics
Tan Neutral
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Full coverage
Overall match
81out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
89
Wear (Wear & performance)
58
Skin (Skin suitability)
75
Shade match
83out of 100
Colour
73
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$22 less (73%)

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Warm Sand
    Shade match 73
    $36SephoraSephoraCosts $6 more

    Matches: Same full coverageBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    73
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: tan with golden undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NW40 (Medium · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix Fluid SPF 15 Foundation

    NC45

    MAC Cosmetics Studio Fix Fluid SPF 15 Foundation, shade NC45

    • Very close colour
    • Medium tan · Neutral undertone

    $39

    SephoraView at Sephora

Closest foundations

  1. Rare Beauty True to Myself Natural Matte Longwear Foundation

    31 Medium Deep Neutral

    Rare Beauty True to Myself Natural Matte Longwear Foundation, shade 31 Medium Deep Neutral

    • Looks identical
    • Medium tan · Neutral undertone

    $38

    SephoraView at Sephora
  2. IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation

    Tan

    IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation, shade Tan

    • Very close colour
    • Medium tan · Neutral undertone

    $39

    SephoraView at Sephora
  3. Urban Decay Face Bond Self Setting Waterproof Foundation

    21

    Urban Decay Face Bond Self Setting Waterproof Foundation, shade 21

    • Very close colour
    • Medium tan · Neutral undertone

    $40

    SephoraView at Sephora
  4. Hourglass Illusion Luminous Glow Foundation SPF 30

    19.5

    Hourglass Illusion Luminous Glow Foundation SPF 30, shade 19.5

    • Very close colour
    • Medium tan · Neutral undertone

    $60

    SephoraView at Sephora
  5. Laura Geller Double Take Baked Full Coverage Foundation

    Tan

    Laura Geller Double Take Baked Full Coverage Foundation, shade Tan

    • Very close colour
    • Medium tan · Neutral undertone

    $38

    SephoraView at Sephora
  6. Makeup By Mario SurrealSkin Natural Finish Foundation

    18.5 N

    Makeup By Mario SurrealSkin Natural Finish Foundation, shade 18.5 N

    • Very close colour
    • Medium · Neutral undertone

    $48

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

e.l.f. Cosmetics 16HR Camo Concealer in Tan Neutral, against MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW40. Every attribute compared, with its share of the score.

ComparedYour shadeNW40Closest matchTan NeutralScore
Shade match55% of overall83
Colour73#d58958#d18f53Close colourColour difference 4.5 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.2
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared58
Longevity2036-hour wear16-hour wearDifferent16-hour wear claimed against 36-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Dry, normal, combination, oilyOily, combination, normalBoth marketed for normal/​combination/​oily skin
Overall match 81/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics 16HR Camo Concealer in Tan Neutral.

Same or better

  • $22 less
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • No blurring effect claimed
  • Does not claim transfer resistance
  • Not marketed for dry skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy Tan Neutral

Match price
$8Ulta BeautyUlta Beauty
$22 less (73%)

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.