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Studio Fix 36HR Smooth Angles Hydrating Concealer NW40 dupes and alternatives MAC Cosmetics

Medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for combination skin, without talc or silicones.

  • 8 matches have no skin type listed and are not shown.

Closest shade match: Kosas Revealer Super Creamy + Brightening Concealer Tone 7.8 N

The equivalent shade: scored on colour, depth and undertone only.

The match
Kosas
Tone 7.8 N
Depth and undertone: Medium · Neutral
Finish and coverage: Radiant · Medium coverage
Shade match
91out of 100
Colour
86
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $2 more

Your shade $30 at Sephora

Closest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 32 Tan Bronze

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
IT Cosmetics
32 Tan Bronze
Depth and undertone: Medium · Cool
Finish and coverage: Natural · Full coverage
Overall match
73out of 100
Shade (Shade match)
75
Finish (Finish & visual result)
70
Wear (Wear & performance)
65
Skin (Skin suitability)
92
Match price
$30Ulta BeautyUlta Beauty
Same price

Your shade $30 at Sephora · product price; shade not separately priced

Looking for a foundation in your shade?

The closest shade to MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NW40 (Medium · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix Fluid SPF 15 Foundation

    NC45

    MAC Cosmetics Studio Fix Fluid SPF 15 Foundation, shade NC45

    • Very close colour
    • Medium tan · Neutral undertone

    $39

Closest foundations

  1. Rare Beauty True to Myself Natural Matte Longwear Foundation

    31 Medium Deep Neutral

    Rare Beauty True to Myself Natural Matte Longwear Foundation, shade 31 Medium Deep Neutral

    • Looks identical
    • Medium tan · Neutral undertone

    $38

  2. IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation

    Tan

    IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation, shade Tan

    • Very close colour
    • Medium tan · Neutral undertone

    $39

  3. Urban Decay Face Bond Self Setting Waterproof Foundation

    21

    Urban Decay Face Bond Self Setting Waterproof Foundation, shade 21

    • Very close colour
    • Medium tan · Neutral undertone

    $40

  4. Hourglass Illusion Luminous Glow Foundation SPF 30

    19.5

    Hourglass Illusion Luminous Glow Foundation SPF 30, shade 19.5

    • Very close colour
    • Medium tan · Neutral undertone

    $60

  5. Laura Geller Double Take Baked Full Coverage Foundation

    Tan

    Laura Geller Double Take Baked Full Coverage Foundation, shade Tan

    • Very close colour
    • Medium tan · Neutral undertone

    $38

  6. Makeup By Mario SurrealSkin Natural Finish Foundation

    18.5 N

    Makeup By Mario SurrealSkin Natural Finish Foundation, shade 18.5 N

    • Very close colour
    • Medium · Neutral undertone

    $48

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Kosas Revealer Super Creamy + Brightening Concealer in Tone 7.8 N, against MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW40. Every attribute compared, with its share of the score.

ComparedYour shadeNW40Closest shade matchTone 7.8 NScore
Shade match55% of overall91
Colour86#d58958#cd8e64Very close colourColour difference 2.9 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.6
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall42
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity4036-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall75
Skin type75Dry, normal, combination, oilyNormal, dry, combinationBoth marketed for dry/​normal/​combination skin
Overall match 71/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kosas Revealer Super Creamy + Brightening Concealer in Tone 7.8 N.

Same or better

  • Very close colour
  • Same neutral undertone
  • Medium rather than full coverage
  • Claims a skin-like finish

Different

  • Radiant finish instead of matte
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for oily skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Why the closest overall alternative works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 32 Tan Bronze, against MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW40. Every attribute compared, with its share of the score.

ComparedYour shadeNW40Closest overall alternative32 Tan BronzeScore
Shade match55% of overall75
Colour74#d58958#cf936eClose colourColour difference 4.4 (0 is identical)
Depth95MediumMediumSameDepth difference: 2.8
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone65NeutralCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall92
Skin type92Dry, normal, combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for dry/​normal/​combination/​oily skin
Overall match 73/100Shade match 75/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 32 Tan Bronze.

Same or better

  • Same full coverage
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Slightly cooler undertone
  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim transfer resistance
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high

Where to buy

Closest shade match

Kosas Revealer Super Creamy + Brightening Concealer Tone 7.8 N

Best price
$32SephoraSephora
Costs $2 more

Your shade $30 at Sephora

Closest overall alternative

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 32 Tan Bronze

Match price
$30Ulta BeautyUlta Beauty
Same price

Your shade $30 at Sephora · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.