Studio Fix 36HR Smooth Angles Hydrating Concealer NW40 dupes and alternatives MAC Cosmetics
4.5 (952)·Medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$12Ulta Beauty(product price)$18 less (60%)4.5 (1,593)
Matches: Same neutral undertone· Claims a skin-like finish· Both claim not settling into lines
Differences: Natural rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
89
Finish & visual result
52
Wear & performance
65
Skin suitability
50
Close colour · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance
Matches: Very close colour· Claims a skin-like finish· Both claim not settling into lines
Differences: Slightly warmer undertone· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
82
Finish & visual result
58
Wear & performance
75
Skin suitability
50
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: tan with warm warm undertones
Matches: Same full coverage· Claims a skin-like finish· Both claim a blurring effect
Differences: Slightly deeper· Slightly warmer undertone· Natural rather than matte finish
Score details
Shade match
78
Finish & visual result
73
Wear & performance
58
Skin suitability
75
Close colour · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin
Matches: Same full coverage· Both claim not settling into lines· Both claim a lightweight feel
Differences: Slightly warmer undertone· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
73
Finish & visual result
70
Wear & performance
75
Skin suitability
75
Close colour · Natural · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
The closest shade to MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NW40 (Medium · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Kosas Revealer Super Creamy + Brightening Concealer in Tone 7.8 N, against MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW40. Every attribute compared, with its share of the score.
ComparedYour shadeNW40Closest shade matchTone 7.8 NHow they compareScore
Shade match55% of overall91
Colour60%86#d58958#cd8e64Very close colourColour difference 2.9 (0 is identical)
Depth15%99MediumMediumSameDepth difference: 0.6
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Overall match 71/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
e.l.f. Cosmetics 16HR Camo Concealer in Tan Neutral, against MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW40. Every attribute compared, with its share of the score.
ComparedYour shadeNW40Closest overall alternativeTan NeutralHow they compareScore
Shade match55% of overall83
Colour60%73#d58958#d18f53Close colourColour difference 4.5 (0 is identical)
Depth15%98MediumMediumSameDepth difference: 1.2
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Overall match 81/100Shade match 83/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $9 more
