Beautler.Your beauty butler

Studio Fix Fluid SPF 15 Foundation C40 dupes and alternatives MAC Cosmetics

Light medium · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free5No drying alcohol3Vegan1Cruelty-free1Oil-free1With SPF3Mineral2

Avoid an ingredient

Sort

10 of 32

Only showing matches with medium coverage, without coconut oil.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 13O Hickory

The equivalent shade: scored on colour, depth and undertone only.

Your shade
MAC Cosmetics
C40Change shade
Depth and undertone: Light medium · Olive
Finish and coverage: Matte · Full coverage
The match
ILIA
13O Hickory
Depth and undertone: Light medium · Olive
Finish and coverage: Natural · Medium coverage
Shade match
97out of 100
Colour
96
Depth
97
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$50SephoraSephora
Costs $11 more

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative: Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 355 Bisque (C)

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
MAC Cosmetics
C40Change shade
Depth and undertone: Light medium · Olive
Finish and coverage: Matte · Full coverage
The match
Lancôme
355 Bisque (C)
Depth and undertone: Light medium
Finish and coverage: Matte · Medium coverage
Overall match
84out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
81
Wear (Wear & performance)
70
Skin (Skin suitability)
76
Medium confidence· Digital matchWhy it matches
Match price
$53Ulta BeautyUlta Beauty
Costs $14 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

  1. #3 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    206W
    Overall 83
    $48SephoraSephoraCosts $9 more

    Matches: Near-identical swatch colourSame olive undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    54
    Wear & performance
    91
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No SPF

    Retailer shade note: for light medium skintones with warm olive undertones

    High confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    Sand
    Overall 74
    $14.97WalmartWalmart$24.03 less (62%)

    Matches: Near-identical swatch colourBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    58
    Wear & performance
    61
    Skin suitability
    0

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/oily skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. #5 · Maybelline

    Fit Me Matte + Poreless Foundation

    Rich Tan 238
    Overall 82
    $11.99Ulta BeautyUlta Beauty(product price)$27.01 less (69%)

    Matches: Near-identical swatch colourSame matte finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    82
    Wear & performance
    48
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  4. #6 · Armani Beauty

    Luminous Silk Foundation

    4.5
    Overall 83
    $69SephoraSephoraCosts $30 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim 24-hour wear

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    62
    Wear & performance
    91
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: light, neutral peach

    High confidence· Digital match

    View match
  5. #7 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 46 Golden Neutral
    Overall 79
    $39Ulta BeautyUlta Beauty(product price)Same price

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than olive undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    49
    Skin suitability
    40

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Neutral rather than olive undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  6. #8 · Lancôme

    Teint Idole Ultra Wear Care and Glow Foundation

    230W
    Overall 78
    $53Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Near-identical swatch colourBoth claim 24-hour wearBoth claim transfer resistance

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    70
    Skin suitability
    40

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light with warm yellow undertones

    High confidence· Digital match

    View match
  7. #9 · Lancôme

    Teint Idole Ultra Wear Care and Glow Foundation

    240W
    Overall 78
    $53Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Near-identical swatch colourBoth claim 24-hour wearBoth claim transfer resistance

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    70
    Skin suitability
    40

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light with warm peachy yellow undertones

    High confidence· Digital match

    View match
  8. #10 · Armani Beauty

    Luminous Silk Foundation

    5
    Overall 81
    $69SephoraSephoraCosts $30 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim 24-hour wear

    Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    62
    Wear & performance
    91
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: light, neutral pink

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation C40 (Light medium · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC17.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC17.5

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    375 Latte

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 375 Latte

    • Looks identical
    • Light medium

    $15.99

    Ulta BeautyView at Ulta Beauty
  2. Dior Forever Skin Correct Full-Coverage Concealer

    4 Warm Olive

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4 Warm Olive

    • Very close colour
    • Light medium · Olive · warm olive undertone

    $42

    SephoraView at Sephora
  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Oat 3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Oat 3

    • Very close colour
    • Light · Olive · warm olive undertone

    $39

    SephoraView at Sephora
  4. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5

    • Very close colour
    • Light medium · Neutral undertone

    $42

    SephoraView at Sephora
  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Light/Medium 2.5N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Light/Medium 2.5N

    • Very close colour
    • Light medium · Neutral undertone

    $31

    Ulta BeautyView at Ulta Beauty
  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Beige

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Beige

    • Very close colour
    • Light medium

    $12

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 13O Hickory, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in C40. Every attribute compared, with its share of the score.

ComparedYour shadeC40Closest shade match13O HickoryScore
Shade match55% of overall97
Colour96#e0ad82#e1b187Looks identicalColour difference 1.2 (0 is identical)
Depth97Light mediumLight mediumSameDepth difference: 1.7
Retailer descriptionLightLight mediumSome differenceRetailer descriptions one depth band apart
Undertone100OliveOliveSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall48
Longevity3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Normal, oilyNormal, combination, sensitiveBoth marketed for normal skin
Overall match 78/100Shade match 97/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 13O Hickory.

Same or better

  • Near-identical swatch colour
  • Same olive undertone
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Not marketed for oily skin
  • No SPF

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 15Not listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Why the closest overall alternative works

Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 355 Bisque (C), against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in C40. Every attribute compared, with its share of the score.

ComparedYour shadeC40Closest overall alternative355 Bisque (C)Score
Shade match55% of overall90
Colour96#e0ad82#dfa97eLooks identicalColour difference 1.2 (0 is identical)
Depth97Light mediumLight mediumSameDepth difference: 1.6
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone70OliveUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall70
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Normal, oilyNormal, dry, combination, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 84/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 355 Bisque (C).

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Does not claim transfer resistance
  • Does not claim colour stability
  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, no silicone
FragranceNot listedListed (linalool)
Drying alcoholNot listedNot listed
SPFSPF 15Not listed
OverlapWater-based vs powder-based; silicone high vs none
View full match

Where to buy

Closest shade match

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 13O Hickory

Best price
$50SephoraSephora
Costs $11 more

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative

Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 355 Bisque (C)

Match price
$53Ulta BeautyUlta Beauty
Costs $14 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.