Studio Fix Fluid SPF 15 Foundation C40 dupes and alternatives MAC Cosmetics
4.3 (3,477)·Light medium · Olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$22Ulta Beauty(product price)$17 less (44%)3.5 (42)
Matches: Near-identical swatch colour
Differences: Slightly warmer undertone· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
90
Finish & visual result
67
Wear & performance
40
Skin suitability
76
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF
The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation C40 (Light medium · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15 in 2W1 Dawn, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in C40. Every attribute compared, with its share of the score.
ComparedYour shadeC40Closest shade match2W1 DawnHow they compareScore
Shade match55% of overall91
Colour60%97#e0ad82#dcab82Looks identicalColour difference 0.9 (0 is identical)
Overall match 79/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 355 Bisque (C), against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in C40. Every attribute compared, with its share of the score.
ComparedYour shadeC40Closest overall alternative355 Bisque (C)How they compareScore
Shade match55% of overall90
Colour60%96#e0ad82#dfa97eLooks identicalColour difference 1.2 (0 is identical)
Overall match 84/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.