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Studio Fix Fluid SPF 15 Foundation C40 dupes and alternatives MAC Cosmetics

Light medium · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

Formulation

Skin type

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Fragrance-free10No drying alcohol7Vegan4Cruelty-free4Oil-free1With SPF7Mineral2

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15 of 32

Only showing matches made for sensitive skin, without talc.

  • 2 matches have no skin type listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 13O Hickory

The equivalent shade: scored on colour, depth and undertone only.

Your shade
MAC Cosmetics
C40Change shade
Depth and undertone: Light medium · Olive
Finish and coverage: Matte · Full coverage
The match
ILIA
13O Hickory
Depth and undertone: Light medium · Olive
Finish and coverage: Natural · Medium coverage
Shade match
97out of 100
Colour
96
Depth
97
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$50SephoraSephora
Costs $11 more

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative: bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation Light 27 Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
MAC Cosmetics
C40Change shade
Depth and undertone: Light medium · Olive
Finish and coverage: Matte · Full coverage
The match
bareMinerals
Light 27 Neutral
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Full coverage
Overall match
92out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
100
Wear (Wear & performance)
91
Skin (Skin suitability)
76
High confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $3 more

Your shade $39 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · bareMinerals

    BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation

    Fair 17 Neutral
    Shade match 90
    $42SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than olive undertoneDoes not claim colour stabilityNo SPF

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    91
    Skin suitability
    76

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than olive undertone · Does not claim colour stability · No SPF

    Retailer shade note: for fair neutral skin with a subtle yellow hue

    Medium confidence· Digital match

    View match
  2. #4 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    200N
    Shade match 88
    $53SephoraSephoraCosts $14 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim colour stabilityContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    91
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim colour stability · Contains drying alcohol · No SPF

    Retailer shade note: Light with Peachy Undertones

    High confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    455 Natural Buff
    Shade match 91
    $18.99Ulta BeautyUlta Beauty(product price)$20.01 less (51%)

    Matches: Near-identical swatch colourSame full coverageBoth claim transfer resistance

    Differences: Natural rather than matte finishDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    76

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    465 Sand
    Shade match 91
    $18.99Ulta BeautyUlta Beauty(product price)$20.01 less (51%)

    Matches: Near-identical swatch colourSame full coverageBoth claim transfer resistance

    Differences: Natural rather than matte finishDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    76

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. #7 · TIRTIR

    Mask Fit AI Filter Cushion

    24N LATTE
    Shade match 89
    $25Ulta BeautyUlta Beauty(product price)$14 less (36%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than olive undertoneDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    76

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than olive undertone · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: light medium with neutral undertone

    High confidence· Digital match

    View match
  6. #8 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    O 16
    Shade match 89
    $46.90Ulta BeautyUlta Beauty(product price)Costs $7.90 more

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Buildable rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    58
    Skin suitability
    76

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  7. #9 · Live Tinted

    HUESTICK Complexion Stick

    14 Light/Medium
    Shade match 89
    $42Ulta BeautyUlta BeautyCosts $3 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    76

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Retailer shade note: warm undertone

    High confidence· Digital match

    View match
  8. #10 · Estée Lauder

    Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15

    2W1 Dawn
    Shade match 91
    $55Ulta BeautyUlta BeautyCosts $16 more

    Matches: Near-identical swatch colourSame full coverage

    Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    39
    Skin suitability
    76

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  9. #11 · Lancôme

    Teint Idole Ultra Wear Care and Glow Foundation

    230W
    Shade match 89
    $53Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Near-identical swatch colourBoth claim 24-hour wearBoth claim transfer resistance

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    70
    Skin suitability
    40

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light with warm yellow undertones

    High confidence· Digital match

    View match
  10. #12 · Lancôme

    Teint Idole Ultra Wear Care and Glow Foundation

    240W
    Shade match 88
    $53Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Near-identical swatch colourBoth claim 24-hour wearBoth claim transfer resistance

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    70
    Skin suitability
    40

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light with warm peachy yellow undertones

    High confidence· Digital match

    View match
  11. #13 · Pixi

    On-the-Glow BASE Foundation Moisture Stick

    Tan
    Shade match 90
    $22Ulta BeautyUlta Beauty(product price)$17 less (44%)

    Matches: Near-identical swatch colour

    Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  12. #14 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Light Tones
    Shade match 78
    $14.59TargetTarget$24.41 less (63%)

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly lighterDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    78
    Finish & visual result
    89
    Wear & performance
    49
    Skin suitability
    76

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  13. #15 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    Sand
    Shade match 91
    $14.97WalmartWalmart$24.03 less (62%)

    Matches: Near-identical swatch colourBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    58
    Wear & performance
    61
    Skin suitability
    0

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/oily skin · Contains drying alcohol

    Medium confidence· Digital match

    View match

Showing 12 of 13 matches

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation C40 (Light medium · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC17.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC17.5

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    375 Latte

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 375 Latte

    • Looks identical
    • Light medium

    $15.99

    Ulta BeautyView at Ulta Beauty
  2. Dior Forever Skin Correct Full-Coverage Concealer

    4 Warm Olive

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4 Warm Olive

    • Very close colour
    • Light medium · Olive · warm olive undertone

    $42

    SephoraView at Sephora
  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Oat 3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Oat 3

    • Very close colour
    • Light · Olive · warm olive undertone

    $39

    SephoraView at Sephora
  4. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5

    • Very close colour
    • Light medium · Neutral undertone

    $42

    SephoraView at Sephora
  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Light/Medium 2.5N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Light/Medium 2.5N

    • Very close colour
    • Light medium · Neutral undertone

    $31

    Ulta BeautyView at Ulta Beauty
  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Beige

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Beige

    • Very close colour
    • Light medium

    $12

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 13O Hickory, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in C40. Every attribute compared, with its share of the score.

ComparedYour shadeC40Closest shade match13O HickoryScore
Shade match55% of overall97
Colour96#e0ad82#e1b187Looks identicalColour difference 1.2 (0 is identical)
Depth97Light mediumLight mediumSameDepth difference: 1.7
Retailer descriptionLightLight mediumSome differenceRetailer descriptions one depth band apart
Undertone100OliveOliveSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall48
Longevity3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Normal, oilyNormal, combination, sensitiveBoth marketed for normal skin
Overall match 78/100Shade match 97/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 13O Hickory.

Same or better

  • Near-identical swatch colour
  • Same olive undertone
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Not marketed for oily skin
  • No SPF

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 15Not listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Why the closest overall alternative works

bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Light 27 Neutral, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in C40. Every attribute compared, with its share of the score.

ComparedYour shadeC40Closest overall alternativeLight 27 NeutralScore
Shade match55% of overall91
Colour97#e0ad82#deaa80Looks identicalColour difference 0.9 (0 is identical)
Depth98Light mediumLight mediumSameDepth difference: 1.4
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone70OliveNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall91
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 92/100Shade match 91/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Light 27 Neutral.

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Same full coverage
  • Both claim 24-hour wear
  • Both claim transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Neutral rather than olive undertone
  • Does not claim colour stability
  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 15Not listed
OverlapWater-based vs powder-based; silicone high vs high
View full match

Where to buy

Closest shade match

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 13O Hickory

Best price
$50SephoraSephora
Costs $11 more

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative

bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation Light 27 Neutral

Best price
$42SephoraSephora
Costs $3 more

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.