Studio Fix Fluid SPF 15 Foundation C40 dupes and alternatives MAC Cosmetics
4.3 (3,477)·Light medium · Olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Matches: Near-identical swatch colour· Both claim 24-hour wear· Both claim transfer resistance
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
88
Finish & visual result
67
Wear & performance
70
Skin suitability
40
Looks identical · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light with warm peachy yellow undertones
The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation C40 (Light medium · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
L'Oréal Paris Age Perfect Radiant Serum Foundation in Sand, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in C40. Every attribute compared, with its share of the score.
ComparedYour shadeC40Closest shade matchSandHow they compareScore
Shade match55% of overall91
Colour60%98#e0ad82#e0ab80Looks identicalColour difference 0.7 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared58
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%60FullMediumSome differenceMedium coverage rather than full
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall61
Longevity30%4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0Normal, oilySensitiveMarketed for different skin types
Overall match 74/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Lancôme Teint Idole Ultra Wear Care and Glow Foundation in 230W, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in C40. Every attribute compared, with its share of the score.
ComparedYour shadeC40Closest overall alternative230WHow they compareScore
Shade match55% of overall89
Colour60%97#e0ad82#deab7dLooks identicalColour difference 1.1 (0 is identical)
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall40
Skin type100%40Normal, oilyNormal, combination, sensitiveBoth marketed for normal skin
Overall match 78/100Shade match 89/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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