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Studio Fix Fluid SPF 15 Foundation C40 dupes and alternatives MAC Cosmetics

Light medium · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

  • Light0
  • Medium0
  • Full1
  • Buildable0

Finish

Formulation

Skin type

Preferences

Fragrance-free0No drying alcohol0Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, in cushion form.

  • 5 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: TIRTIR Mask Fit AI Filter Cushion 24N LATTE

The equivalent shade and the most similar foundation overall.

Your shade
MAC Cosmetics
C40Change shade
Depth and undertone: Light medium · Olive
Finish and coverage: Matte · Full coverage
The match
TIRTIR
24N LATTE
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Full coverage
Overall match
83out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
79
Wear (Wear & performance)
70
Skin (Skin suitability)
76
Shade match
89out of 100
Colour
96
Depth
96
Undertone
70
High confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
$14 less (36%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation C40 (Light medium · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC17.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC17.5

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    375 Latte

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 375 Latte

    • Looks identical
    • Light medium

    $15.99

    Ulta BeautyView at Ulta Beauty
  2. Dior Forever Skin Correct Full-Coverage Concealer

    4 Warm Olive

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4 Warm Olive

    • Very close colour
    • Light medium · Olive · warm olive undertone

    $42

    SephoraView at Sephora
  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Oat 3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Oat 3

    • Very close colour
    • Light · Olive · warm olive undertone

    $39

    SephoraView at Sephora
  4. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5

    • Very close colour
    • Light medium · Neutral undertone

    $42

    SephoraView at Sephora
  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Light/Medium 2.5N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Light/Medium 2.5N

    • Very close colour
    • Light medium · Neutral undertone

    $31

    Ulta BeautyView at Ulta Beauty
  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Beige

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Beige

    • Very close colour
    • Light medium

    $12

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

TIRTIR Mask Fit AI Filter Cushion in 24N LATTE, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in C40. Every attribute compared, with its share of the score.

ComparedYour shadeC40Closest match24N LATTEScore
Shade match55% of overall89
Colour96#e0ad82#e4b287Looks identicalColour difference 1.3 (0 is identical)
Depth96Light mediumLight mediumSameDepth difference: 2.5
Retailer descriptionLightLight mediumSome differenceRetailer descriptions one depth band apart
Undertone70OliveNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall70
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 83/100Shade match 89/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To TIRTIR Mask Fit AI Filter Cushion in 24N LATTE.

Same or better

  • $14 less
  • Near-identical swatch colour
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Neutral rather than olive undertone
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Fragrance is listed in the formula
  • Contains alcohol denat.
  • No SPF

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 15Not listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 24N LATTE

Match price
$25Ulta BeautyUlta Beauty
$14 less (36%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.