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Studio Fix Fluid SPF 15 Foundation NC25 dupes and alternatives MAC Cosmetics

Medium light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches in liquid form, without talc.

  • 8 matches have no formulation listed and are not shown.
  • 3 matches have no ingredient list listed and are not shown.

Closest shade match: Hourglass Illusion Luminous Glow Foundation SPF 30 9

The equivalent shade: scored on colour, depth and undertone only.

The match
Hourglass
9
Depth and undertone: Medium light · Warm · peach
Finish and coverage: Radiant · Medium coverage
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Best price
$60SephoraSephora
Costs $21 more

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative: Maybelline Fit Me Matte + Poreless Foundation Warm Honey 322

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Maybelline
Warm Honey 322
Depth and undertone: Medium light · Warm
Finish and coverage: Matte · Medium coverage
Overall match
86out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
82
Wear (Wear & performance)
48
Skin (Skin suitability)
100
Match price
$11.99Ulta BeautyUlta Beauty
$27.01 less (69%)

Your shade $39 at Sephora · product price; shade not separately priced · lowest price $8.98 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

  1. #3 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    27 Medium Warm
    Overall 84
    $38SephoraSephora$1 less (3%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageDoes not claim not settling into linesNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    64
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · No SPF

    Retailer shade note: warm peach

    High confidence· Digital match

    View match
  2. #4 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 56 Cashew
    Overall 80
    $39Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    49
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  3. #5 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 48 Oat
    Overall 80
    $39Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    49
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  4. #6 · Maybelline

    Fit Me Matte + Poreless Foundation

    Toffee 330
    Overall 82
    $11.99Ulta BeautyUlta Beauty(product price)$27.01 less (69%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    82
    Wear & performance
    48
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  5. Overall 78
    $39SephoraSephoraSame price

    Matches: Near-identical swatch colourSame full coverage

    Differences: Neutral rather than warm undertoneNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    49
    Skin suitability
    76

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: light brown shade with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    23 Medium Neutral
    Overall 80
    $38Ulta BeautyUlta Beauty(product price)$1 less (3%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    64
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines · No SPF

    Retailer shade note: neutral beige

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NC25 (Medium light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW18

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW18

    • Very close colour
    • Medium light · Warm · peach undertone

    $30

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    3W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 3W1

    • Very close colour
    • Medium light · Warm undertone

    $34

  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Fawn 4.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Fawn 4.5

    • Very close colour
    • Medium light · Warm · golden undertone

    $39

  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Very close colour
    • Medium · Warm · golden undertone

    $12

  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    10W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 10W

    • Very close colour
    • Medium light · Warm undertone

    $30

  5. Maybelline Fit Me Natural Finish Concealer

    040 Caramel

    Maybelline Fit Me Natural Finish Concealer, shade 040 Caramel

    • Looks identical
    • Medium light

    $10.99

  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    385 Amber

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 385 Amber

    • Very close colour
    • Medium light

    $15.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Hourglass Illusion Luminous Glow Foundation SPF 30 in 9, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC25. Every attribute compared, with its share of the score.

ComparedYour shadeNC25Closest shade match9Score
Shade match55% of overall99
Colour98#e29f6e#e5a06fLooks identicalColour difference 0.6 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.8
Retailer descriptionLight mediumLight mediumBoth described as light mediumThe retailers describe the same depth
Undertone100Warm · goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared34
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall63
Longevity3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall40
Skin type40Normal, oilyNormal, dry, combinationBoth marketed for normal skin
Overall match 74/100Shade match 99/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Illusion Luminous Glow Foundation SPF 30 in 9.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Both claim transfer resistance
  • Both claim not settling into lines
  • SPF 30 instead of SPF 15

Different

  • Radiant finish instead of matte
  • Medium rather than full coverage
  • Does not claim colour stability
  • Does not claim a lightweight feel
  • Not marketed for oily skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 15SPF 30
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Maybelline Fit Me Matte + Poreless Foundation in Warm Honey 322, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC25. Every attribute compared, with its share of the score.

ComparedYour shadeNC25Closest overall alternativeWarm Honey 322Score
Shade match55% of overall97
Colour96#e29f6e#e5a072Looks identicalColour difference 1.2 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.9
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared82
Finish100MatteMatteSameSame matte finish
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall48
Longevity3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, oilyNormal, oilyBoth marketed for normal/​oily skin
Overall match 86/100Shade match 97/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Matte + Poreless Foundation in Warm Honey 322.

Same or better

  • $27.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Both claim a lightweight feel

Different

  • Medium rather than full coverage
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Contains alcohol denat.
  • No SPF

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 15Not listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Hourglass Illusion Luminous Glow Foundation SPF 30 9

Best price
$60SephoraSephora
Costs $21 more

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative

Maybelline Fit Me Matte + Poreless Foundation Warm Honey 322

Match price
$11.99Ulta BeautyUlta Beauty
$27.01 less (69%)

Your shade $39 at Sephora · product price; shade not separately priced · lowest price $8.98 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.