Beautler.Your beauty butler

Studio Fix Fluid SPF 15 Foundation NC25 dupes and alternatives MAC Cosmetics

Medium light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free13No drying alcohol10Vegan2Cruelty-free2Oil-free0With SPF2Mineral0

Avoid an ingredient

Sort

16 of 31

Only showing matches made for combination skin, with a matte finish.

  • 1 match has no skin type listed and is not shown.

Closest shade match: Laura Mercier Real Flawless Feather Matte Powder Foundation 3W Butterscotch

The equivalent shade: scored on colour, depth and undertone only.

Your shade
MAC Cosmetics
NC25Change shade
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Laura Mercier
3W Butterscotch
Depth and undertone: Medium light · Warm
Finish and coverage: Matte · Buildable coverage
Shade match
98out of 100
Colour
97
Depth
98
Undertone
100
High confidence· Digital matchWhy it matches
Match price
$54Ulta BeautyUlta Beauty
Costs $15 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Maybelline Super Stay Lumi-Matte Foundation 312

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
MAC Cosmetics
NC25Change shade
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Maybelline
312
Depth and undertone: Medium light · Warm
Finish and coverage: Matte · Full coverage
Overall match
93out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
100
Wear (Wear & performance)
70
Skin (Skin suitability)
76
Medium confidence· Digital matchWhy it matches
Match price
$15.99Ulta BeautyUlta Beauty
$23.01 less (59%)

Your shade $39 at Sephora · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    250 Radiant Sand
    Shade match 91
    $14.99TargetTarget$24.01 less (62%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Does not claim colour stabilityContains listed fragranceNo SPF

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    91
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim colour stability · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  2. #4 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC45
    Shade match 98
    $39SephoraSephoraSame price

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Does not claim transfer resistanceNo SPF

    Score details
    Shade match
    98
    Finish & visual result
    89
    Wear & performance
    69
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Does not claim transfer resistance · No SPF

    Retailer shade note: bronze with golden undertone for dark skin

    High confidence· Digital match

    View match
  3. #5 · Maybelline

    Super Stay Lumi-Matte Foundation

    322
    Shade match 89
    $15.99Ulta BeautyUlta Beauty(product price)$23.01 less (59%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    76

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol · No SPF

    Retailer shade note: neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    Infallible Cushion Foundation

    260 Warm
    Shade match 95
    $19.99Ulta BeautyUlta Beauty(product price)$19.01 less (49%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Buildable rather than full coverageDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    79
    Skin suitability
    76

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · No SPF

    High confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    Infallible Cushion Foundation

    257 Warm
    Shade match 94
    $19.99Ulta BeautyUlta Beauty(product price)$19.01 less (49%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Buildable rather than full coverageDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    79
    Skin suitability
    76

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · No SPF

    High confidence· Digital match

    View match
  6. #8 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Tan Warm
    Shade match 97
    $39SephoraSephoraSame price

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    43

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  7. #9 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    27 Medium Warm
    Shade match 94
    $38SephoraSephora$1 less (3%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageDoes not claim not settling into linesNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    64
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · No SPF

    Retailer shade note: warm peach

    High confidence· Digital match

    View match
  8. #10 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    14 True Beige
    Shade match 91
    $9.03WalmartWalmart$29.97 less (77%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Buildable rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  9. #11 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    09 Light Nude
    Shade match 90
    $12.60WalmartWalmart$26.40 less (68%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Buildable rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  10. #12 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW40
    Shade match 80
    $39SephoraSephoraSame price

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneDoes not claim transfer resistanceNo SPF

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    69
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim transfer resistance · No SPF

    Retailer shade note: toasted beige with rosy undertones for medium to dark skin

    High confidence· Digital match

    View match
  11. #13 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 56 Cashew
    Shade match 91
    $39Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    49
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  12. #14 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    23 Medium Neutral
    Shade match 87
    $38Ulta BeautyUlta Beauty(product price)$1 less (3%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    64
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines · No SPF

    Retailer shade note: neutral beige

    High confidence· Digital match

    View match
  13. #15 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 48 Oat
    Shade match 91
    $39Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    49
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  14. #16 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Medium Tones
    Shade match 77
    $14.59TargetTarget$24.41 less (63%)

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly deeperDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    77
    Finish & visual result
    89
    Wear & performance
    49
    Skin suitability
    76

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Low confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NC25 (Medium light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW18

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW18

    • Very close colour
    • Medium light · Warm · peach undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    3W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 3W1

    • Very close colour
    • Medium light · Warm undertone

    $34

    SephoraView at Sephora
  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Fawn 4.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Fawn 4.5

    • Very close colour
    • Medium light · Warm · golden undertone

    $39

    SephoraView at Sephora
  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Very close colour
    • Medium · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty
  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    10W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 10W

    • Very close colour
    • Medium light · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. Maybelline Fit Me Natural Finish Concealer

    040 Caramel

    Maybelline Fit Me Natural Finish Concealer, shade 040 Caramel

    • Looks identical
    • Medium light

    $10.99

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    385 Amber

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 385 Amber

    • Very close colour
    • Medium light

    $15.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Laura Mercier Real Flawless Feather Matte Powder Foundation in 3W Butterscotch, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC25. Every attribute compared, with its share of the score.

ComparedYour shadeNC25Closest shade match3W ButterscotchScore
Shade match55% of overall98
Colour97#e29f6e#de9d6cLooks identicalColour difference 0.9 (0 is identical)
Depth98Medium lightMedium lightSameDepth difference: 1.4
Retailer descriptionLight mediumLight mediumBoth described as light mediumThe retailers describe the same depth
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall79
Longevity6024-hour wear16-hour wearSome difference16-hour wear claimed against 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 90/100Shade match 98/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Feather Matte Powder Foundation in 3W Butterscotch.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Buildable rather than full coverage
  • Claims a blurring effect
  • Both claim transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Does not claim colour stability
  • No SPF

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 15Not listed
OverlapWater-based vs powder-based; silicone high vs high
View full match

Why the closest overall alternative works

Maybelline Super Stay Lumi-Matte Foundation in 312, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC25. Every attribute compared, with its share of the score.

ComparedYour shadeNC25Closest overall alternative312Score
Shade match55% of overall97
Colour96#e29f6e#e4a16cLooks identicalColour difference 1.2 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.9
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall70
Longevity7024-hour wear30-hour wearSome difference30-hour wear claimed against 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 93/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay Lumi-Matte Foundation in 312.

Same or better

  • $23.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Does not claim colour stability
  • Contains alcohol denat.
  • No SPF

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 28%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 15Not listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Laura Mercier Real Flawless Feather Matte Powder Foundation 3W Butterscotch

Match price
$54Ulta BeautyUlta Beauty
Costs $15 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Maybelline Super Stay Lumi-Matte Foundation 312

Match price
$15.99Ulta BeautyUlta Beauty
$23.01 less (59%)

Your shade $39 at Sephora · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.