Studio Fix Fluid SPF 15 Foundation NC25 dupes and alternatives MAC Cosmetics
4.3 (3,477)·Medium light · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$15.99Ulta Beauty(product price)$23.01 less (59%)4.1 (9,493)
Matches: Near-identical swatch colour· Same matte finish· Same full coverage
Differences: Neutral rather than warm undertone· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
89
Finish & visual result
100
Wear & performance
70
Skin suitability
76
Looks identical · Matte · Full coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol · No SPF
Matches: Very close colour· Similar undertone (neutral vs warm)· Same matte finish
Differences: Medium rather than full coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
81
Wear & performance
49
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 34% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol · No SPF
Matches: Very close colour· Similar undertone (neutral vs warm)· Same matte finish
Differences: Medium rather than full coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
81
Wear & performance
49
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 34% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol · No SPF
Matches: Near-identical swatch colour· Same warm undertone· Same full coverage
Differences: Radiant rather than matte finish· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
97
Finish & visual result
53
Wear & performance
49
Skin suitability
80
Looks identical · Radiant · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Radiant rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Matches: Very close colour· Similar undertone (neutral vs warm)· Claims a blurring effect
Differences: Natural rather than matte finish· Buildable rather than full coverage· No long-wear claim
Score details
Shade match
91
Finish & visual result
62
Wear & performance
58
Skin suitability
76
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 31% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
95
Finish & visual result
62
Wear & performance
40
Skin suitability
76
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Matches: Same matte finish· Same full coverage· Claims a blurring effect
Differences: Slightly deeper· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
77
Finish & visual result
89
Wear & performance
49
Skin suitability
76
Colour not compared · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
$15.99Ulta Beauty(product price)$23.01 less (59%)4.5 (1,466)
Matches: Very close colour· Same warm undertone· Both claim not settling into lines
Differences: Radiant rather than matte finish· Buildable rather than full coverage· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
43
Wear & performance
61
Skin suitability
76
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Radiant rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Retailer shade note: light-medium with warm undertones
$13.99Ulta Beauty(product price)$25.01 less (64%)4.3 (33,167)
Matches: Very close colour· Same warm undertone· Claims a skin-like finish
Differences: Natural rather than matte finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
94
Finish & visual result
54
Wear & performance
40
Skin suitability
76
Very close colour · Natural · Medium coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Matches: Near-identical swatch colour· Same warm undertone· Both claim transfer resistance
Differences: Radiant rather than matte finish· Medium rather than full coverage· Does not claim colour stability
Score details
Shade match
99
Finish & visual result
34
Wear & performance
63
Skin suitability
40
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin
$16Ulta Beauty(product price)$23 less (59%)4.3 (2,230)
Matches: Very close colour· Same full coverage
Differences: Neutral rather than warm undertone· Radiant rather than matte finish· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
53
Wear & performance
49
Skin suitability
80
Very close colour · Radiant · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Retailer shade note: light with neutral undertones
The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NC25 (Medium light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Maybelline Fit Me Dewy + Smooth Foundation in 240 Golden Beige, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC25. Every attribute compared, with its share of the score.
ComparedYour shadeNC25Closest shade match240 Golden BeigeHow they compareScore
Shade match55% of overall99
Colour60%99#e29f6e#e4a06eLooks identicalColour difference 0.4 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared16
Finish35%12MatteRadiantDifferentRadiant finish rather than matte
Coverage30%20FullLightDifferentLight coverage rather than full
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall49
Longevity30%4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall43
Skin type100%43Normal, oilyDry, normalBoth marketed for normal skin
Overall match 68/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Maybelline Super Stay Lumi-Matte Foundation in 312, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC25. Every attribute compared, with its share of the score.
ComparedYour shadeNC25Closest overall alternative312How they compareScore
Shade match55% of overall97
Colour60%96#e29f6e#e4a16cLooks identicalColour difference 1.2 (0 is identical)
Overall match 93/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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Ulta Beauty(product price)Costs $15 more
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