Studio Fix Fluid SPF 15 Foundation NC40 dupes and alternatives MAC Cosmetics
4.3 (3,477)·Medium · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
$35Ulta Beauty(product price)$4 less (10%)4.5 (732)
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: Buildable rather than full coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
96
Finish & visual result
81
Wear & performance
52
Skin suitability
0
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal/oily skin · No SPF
Retailer shade note: medium to tan with golden undertones
Matches: Near-identical swatch colour· Same warm undertone· Both claim transfer resistance
Differences: Radiant rather than matte finish· Medium rather than full coverage· Does not claim colour stability
Score details
Shade match
96
Finish & visual result
34
Wear & performance
63
Skin suitability
40
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Same full coverage
Differences: Natural rather than matte finish· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
96
Finish & visual result
70
Wear & performance
52
Skin suitability
50
Looks identical · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: Medium rather than full coverage· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
94
Finish & visual result
91
Wear & performance
60
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 32% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · No SPF
Retailer shade note: medium tan with warm golden undertones
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: Medium rather than full coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
94
Finish & visual result
73
Wear & performance
49
Skin suitability
0
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal/oily skin · No SPF
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: No long-wear claim· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
89
Wear & performance
40
Skin suitability
43
Very close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal skin
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Buildable rather than full coverage· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
62
Wear & performance
58
Skin suitability
87
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · No SPF
Retailer shade note: Tan skin with a golden undertone
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: Does not claim transfer resistance· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
92
Finish & visual result
89
Wear & performance
58
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin · No SPF
Matches: Near-identical swatch colour· Same matte finish· Both claim transfer resistance
Differences: Olive rather than warm undertone· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
92
Finish & visual result
91
Wear & performance
60
Skin suitability
40
Looks identical · Matte · Medium coverage
Ingredients (not scored): 32% ingredient overlap
Differences: Olive rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · No SPF
Retailer shade note: medium tan with warm olive undertones
$35Ulta Beauty(product price)$4 less (10%)4.5 (732)
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: Buildable rather than full coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
81
Wear & performance
52
Skin suitability
0
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal/oily skin · No SPF
Retailer shade note: medium with golden undertones
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: Medium rather than full coverage· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
91
Finish & visual result
91
Wear & performance
60
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 32% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · No SPF
Retailer shade note: medium tan with warm red undertones
Matches: Very close colour· Same matte finish· Both claim transfer resistance
Differences: Neutral rather than warm undertone· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
88
Finish & visual result
91
Wear & performance
60
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 32% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · No SPF
Retailer shade note: medium tan with neutral subtle golden undertones
Matches: Very close colour· Same matte finish· Both claim transfer resistance
Differences: Olive rather than warm undertone· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
91
Wear & performance
60
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 32% ingredient overlap
Differences: Olive rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · No SPF
Retailer shade note: medium tan with warm golden-olive undertones
Matches: Very close colour· Same matte finish· Claims a skin-like finish
Differences: Neutral rather than warm undertone· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
73
Wear & performance
88
Skin suitability
76
Very close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol · No SPF
Matches: Same matte finish· Same full coverage· Claims a blurring effect
Differences: Does not claim transfer resistance· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
80
Finish & visual result
89
Wear & performance
49
Skin suitability
76
Colour not compared · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NC40 (Medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation in 14 Golden, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC40. Every attribute compared, with its share of the score.
ComparedYour shadeNC40Closest shade match14 GoldenHow they compareScore
Shade match55% of overall97
Colour60%95#e09564#db9768Looks identicalColour difference 1.5 (0 is identical)
Depth15%100MediumMediumSameDepth difference: 0.1
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Finish35%12MatteRadiantDifferentRadiant finish rather than matte
Coverage30%60FullMediumSome differenceMedium coverage rather than full
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall34
Longevity30%2024-hour wear8-hour wearDifferent8-hour wear claimed against 24-hour wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall40
Skin type100%40Normal, oilyNormal, dry, combinationBoth marketed for normal skin
Overall match 69/100Shade match 97/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Tarte Face Tape Full Coverage Foundation in 44H Tan Honey, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC40. Every attribute compared, with its share of the score.
ComparedYour shadeNC40Closest overall alternative44H Tan HoneyHow they compareScore
Shade match55% of overall93
Colour60%88#e09564#d8996dVery close colourColour difference 2.5 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared89
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall72
Longevity30%3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type100%87Normal, oilyNormal, combination, oilyBoth marketed for normal/oily skin
Overall match 88/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$4 less (10%)
