Studio Fix Fluid SPF 15 Foundation NC40 dupes and alternatives MAC Cosmetics
4.3 (3,477)·Medium · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same matte finish· Both claim transfer resistance
Differences: Olive rather than warm undertone· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
92
Finish & visual result
91
Wear & performance
60
Skin suitability
40
Looks identical · Matte · Medium coverage
Ingredients (not scored): 32% ingredient overlap
Differences: Olive rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · No SPF
Retailer shade note: medium tan with warm olive undertones
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: Medium rather than full coverage· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
91
Finish & visual result
91
Wear & performance
60
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 32% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · No SPF
Retailer shade note: medium tan with warm red undertones
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Neutral rather than warm undertone· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
81
Wear & performance
70
Skin suitability
87
Very close colour · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol · No SPF
Matches: Very close colour· Same matte finish· Both claim transfer resistance
Differences: Neutral rather than warm undertone· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
88
Finish & visual result
91
Wear & performance
60
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 32% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · No SPF
Retailer shade note: medium tan with neutral subtle golden undertones
$11.99Ulta Beauty(product price)$27.01 less (69%)4.4 (182,841)
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: Slightly lighter· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
82
Wear & performance
48
Skin suitability
100
Very close colour · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol · No SPF
Matches: Very close colour· Same matte finish· Both claim transfer resistance
Differences: Olive rather than warm undertone· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
91
Wear & performance
60
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 32% ingredient overlap
Differences: Olive rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · No SPF
Retailer shade note: medium tan with warm golden-olive undertones
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Neutral rather than warm undertone· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
84
Finish & visual result
81
Wear & performance
70
Skin suitability
87
Very close colour · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol · No SPF
The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NC40 (Medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Estée Lauder Double Wear Stay-in-Place Foundation in 4W1 Honey Bronze, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC40. Every attribute compared, with its share of the score.
ComparedYour shadeNC40Closest match4W1 Honey BronzeHow they compareScore
Shade match55% of overall94
Colour60%90#e09564#e09369Very close colourColour difference 2.2 (0 is identical)
Depth15%99MediumMediumSameDepth difference: 0.6
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Finish & visual result25% of overall · 2 of 4 compared91
Finish35%100MatteMatteSameSame matte finish
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall60
Longevity30%3524-hour wear36-hour wearDifferent36-hour wear claimed against 24-hour wear
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type100%40Normal, oilyDry, combination, oilyBoth marketed for oily skin
Overall match 85/100Shade match 94/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $13 more
