Studio Fix Fluid SPF 15 Foundation NC44 dupes and alternatives MAC Cosmetics
Medium · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Coverage
Formulation
- Liquid1
- Stick0
- Powder0
Skin type
- Dry0
- Normal1
- Combination1
- Oily1
- Sensitive0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance0
- Alcohol denat.1
- Talc0
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 30 matches
Only showing matches with full coverage, with a matte finish, cruelty-free.
- 21 matches have no cruelty-free claim listed and are not shown.
Closest shade matchClosest overall alternative: Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 370
The equivalent shade and the most similar foundation overall.

NC44Change shade

- Overall match
- 88out of 100
- Shade (Shade match)
- 90
- Finish (Finish & visual result)
- 100
- Wear (Wear & performance)
- 61
- Skin (Skin suitability)
- 87
- Shade match
- 90out of 100
- Colour
- 91
- Depth
- 95
- Undertone
- 85
Your shade $39 at Sephora
Where to buy 370
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NC44 (Medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range

NW35
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW35
- Close colour
- Medium tan · Warm · peach undertone
$30
Closest concealers
C8
L'Oréal Paris True Match Radiant Serum Concealer, shade C8
- Very close colour
- Medium tan · Warm undertone
$16.99
Warm Sand
Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Warm Sand
- Very close colour
- Medium · Warm · golden undertone
$36
400 Caramel
L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 400 Caramel
- Looks identical
- Medium
$15.99
Golden Amber
CoverGirl TruBlend Undercover Concealer, shade Golden Amber
- Close colour
- Medium · Warm · golden undertone
$12.99

Tone 08 W
Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 08 W
- Close colour
- Medium · Warm · golden undertone
$32
18W
Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 18W
- Close colour
- Medium tan · Warm undertone
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 370, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC44. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 370.
Same or better
- Very close colour
- Similar undertone (neutral vs warm)
- Same matte finish
- Same full coverage
- Both claim not settling into lines
Different
- Does not claim transfer resistance
- Does not claim colour stability
- Does not claim a lightweight feel
- Fragrance is listed in the formula
- No SPF
Ingredients (information only, not scored)
13 shared ingredients; weighted similarity 29%. Ingredients only affect results through the filters.
Where to buy 370
Your shade $39 at Sephora
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.