Studio Fix Fluid SPF 15 Foundation NW10 dupes and alternatives MAC Cosmetics
4.3 (3,477)·Fair · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW10 (Fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Porcelain (N-012), against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW10. Every attribute compared, with its share of the score.
ComparedYour shadeNW10Closest matchPorcelain (N-012)How they compareScore
Shade match55% of overall90
Colour60%99#edc8ad#edc9aeLooks identicalColour difference 0.4 (0 is identical)
Depth15%99FairFairSameDepth difference: 0.4
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 2 of 4 compared82
Finish35%100MatteMatteSameSame matte finish
Coverage30%60FullMediumSome differenceMedium coverage rather than full
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall82
Longevity30%7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type100%87Normal, oilyNormal, combination, oilyBoth marketed for normal/oily skin
Overall match 87/100Shade match 90/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $19 more
