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Studio Fix Fluid SPF 15 Foundation NW10 dupes and alternatives MAC Cosmetics

Fair · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol5Vegan2Cruelty-free2Oil-free0With SPF1Mineral1

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Only showing matches with full coverage, without talc or coconut oil.

Closest shade match: TIRTIR Mask Fit AI Filter Cushion 19C PETAL

The equivalent shade: scored on colour, depth and undertone only.

Your shade
MAC Cosmetics
NW10Change shade
Depth and undertone: Fair · Cool · pink
Finish and coverage: Matte · Full coverage
The match
TIRTIR
19C PETAL
Depth and undertone: Fair · Cool
Finish and coverage: Matte · Full coverage
Shade match
99out of 100
Colour
99
Depth
100
Undertone
100
High confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
$14 less (36%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 110C

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
MAC Cosmetics
NW10Change shade
Depth and undertone: Fair · Cool · pink
Finish and coverage: Matte · Full coverage
The match
Gucci
110C
Depth and undertone: Fair · Cool
Finish and coverage: Matte · Full coverage
Overall match
94out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
100
Wear (Wear & performance)
79
Skin (Skin suitability)
87
High confidence· Digital matchWhy it matches
Best price
$69SephoraSephora
Costs $30 more

Your shade $39 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Face Tape Full Coverage Foundation

    16N Fair-Light Neutral
    Shade match 96
    $42SephoraSephoraCosts $3 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Does not claim colour stabilityContains listed fragranceNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    89
    Wear & performance
    72
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Does not claim colour stability · Contains listed fragrance · No SPF

    Retailer shade note: fair to light skin with a balance of warm & cool undertones

    High confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    415 Rose Ivory
    Shade match 99
    $18.99Ulta BeautyUlta Beauty(product price)$20.01 less (51%)

    Matches: Near-identical swatch colourSame cool undertoneSame full coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    99
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    76

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. #5 · TIRTIR

    Mask Fit AI Filter Cushion

    17C PORCELAIN
    Shade match 99
    $25Ulta BeautyUlta Beauty(product price)$14 less (36%)

    Matches: Near-identical swatch colourSame cool undertoneSame matte finish

    Differences: Does not claim not settling into linesDoes not claim colour stabilityContains listed fragrance

    Score details
    Shade match
    99
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    76

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: light with cool undertone

    High confidence· Digital match

    View match
  4. #6 · Make Up For Ever

    HD Skin Matte Velvet Blurring Powder Foundation

    1N00 Alabaster
    Shade match 87
    $45SephoraSephoraCosts $6 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    79
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim transfer resistance · Does not claim colour stability · No SPF

    Retailer shade note: very fair skin tones with neutral undertones

    High confidence· Digital match

    View match
  5. #7 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW11
    Shade match 96
    $46Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Radiant rather than matte finishDoes not claim colour stabilityNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    50
    Wear & performance
    72
    Skin suitability
    76

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than matte finish · Does not claim colour stability · No SPF

    Retailer shade note: very fair beige with rosy undertone for very fair skin

    Medium confidence· Digital match

    View match
  6. #8 · Basma

    The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish

    40
    Shade match 87
    $40SephoraSephoraCosts $1 more

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Neutral rather than cool undertoneNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    68
    Wear & performance
    67
    Skin suitability
    87

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Retailer shade note: light skin with neutral undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW10 (Fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW11

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW11

    • Looks identical
    • Fair · Cool · rosy undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    1C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 1C

    • Very close colour
    • Fair · Cool undertone

    $38

    SephoraView at Sephora
  2. Tarte Shape Tape Full Coverage Matte Concealer

    22N light neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 22N light neutral

    • Very close colour
    • Light · Cool undertone

    $32

    SephoraView at Sephora
  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1R02

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1R02

    • Very close colour
    • Fair · Cool undertone

    $35

    SephoraView at Sephora
  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Yogurt Drops 1.5 Beige

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Yogurt Drops 1.5 Beige

    • Very close colour
    • Light · Cool · pink undertone

    $31

    SephoraView at Sephora
  5. Rare Beauty Liquid Touch Brightening Concealer

    120C

    Rare Beauty Liquid Touch Brightening Concealer, shade 120C

    • Very close colour
    • Fair · Cool undertone

    $24

    SephoraView at Sephora
  6. Dior Forever Skin Correct Full-Coverage Concealer

    2 Cool Rosy

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2 Cool Rosy

    • Very close colour
    • Light · Cool · rosy undertone

    $42

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

TIRTIR Mask Fit AI Filter Cushion in 19C PETAL, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW10. Every attribute compared, with its share of the score.

ComparedYour shadeNW10Closest shade match19C PETALScore
Shade match55% of overall99
Colour99#edc8ad#ecc8aeLooks identicalColour difference 0.4 (0 is identical)
Depth100FairFairSameDepth difference: 0.1
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall70
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 89/100Shade match 99/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To TIRTIR Mask Fit AI Filter Cushion in 19C PETAL.

Same or better

  • $14 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Does not claim colour stability
  • Fragrance is listed in the formula
  • Contains alcohol denat.
  • No SPF

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 15Not listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 110C, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW10. Every attribute compared, with its share of the score.

ComparedYour shadeNW10Closest overall alternative110CScore
Shade match55% of overall96
Colour95#edc8ad#f0ccb4Looks identicalColour difference 1.4 (0 is identical)
Depth97FairFairSameDepth difference: 2.0
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall79
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Normal, oilyNormal, combination, oilyBoth marketed for normal/​oily skin
Overall match 94/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 110C.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Both claim 24-hour wear
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Does not claim colour stability
  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 15Not listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

TIRTIR Mask Fit AI Filter Cushion 19C PETAL

Match price
$25Ulta BeautyUlta Beauty
$14 less (36%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 110C

Best price
$69SephoraSephora
Costs $30 more

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.