Studio Fix Fluid SPF 15 Foundation NW10 dupes and alternatives MAC Cosmetics
4.3 (3,477)·Fair · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same cool undertone· Same matte finish
Differences: Buildable rather than full coverage· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
98
Finish & visual result
81
Wear & performance
67
Skin suitability
76
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 31% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · No SPF
$19.99Ulta Beauty(product price)$19.01 less (49%)4.3 (275)
Matches: Near-identical swatch colour· Same matte finish· Claims a skin-like finish
Differences: Neutral rather than cool undertone· Buildable rather than full coverage· Does not claim not settling into lines
Score details
Shade match
90
Finish & visual result
73
Wear & performance
79
Skin suitability
76
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · No SPF
Matches: Near-identical swatch colour· Same cool undertone· Claims a skin-like finish
Differences: Natural rather than matte finish· Buildable rather than full coverage· Does not claim transfer resistance
Score details
Shade match
97
Finish & visual result
61
Wear & performance
58
Skin suitability
80
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · No SPF
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Neutral rather than cool undertone· Buildable rather than full coverage· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
81
Wear & performance
58
Skin suitability
76
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · No SPF
Retailer shade note: fair or light skin tones with a neutral undertone
Matches: Near-identical swatch colour· Same cool undertone· Both claim colour stability
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
99
Finish & visual result
58
Wear & performance
67
Skin suitability
40
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin · No SPF
Matches: Near-identical swatch colour· Same matte finish· Claims a blurring effect
Differences: Neutral rather than cool undertone· Buildable rather than full coverage· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
81
Wear & performance
58
Skin suitability
40
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: light skin with neutral tones
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Neutral rather than cool undertone· Buildable rather than full coverage· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
81
Wear & performance
58
Skin suitability
40
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol · No SPF
Matches: Near-identical swatch colour· Same matte finish· Both claim a lightweight feel
Differences: Slightly warmer undertone· Medium rather than full coverage· No long-wear claim
Score details
Shade match
80
Finish & visual result
91
Wear & performance
49
Skin suitability
76
Looks identical · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · No SPF
Matches: Near-identical swatch colour· Same cool undertone
Differences: Radiant rather than matte finish· Light rather than full coverage· Does not claim transfer resistance
Score details
Shade match
99
Finish & visual result
16
Wear & performance
49
Skin suitability
76
Looks identical · Radiant · Light coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance · No SPF
The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW10 (Fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
TIRTIR Mask Fit AI Filter Cushion in 19C PETAL, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW10. Every attribute compared, with its share of the score.
ComparedYour shadeNW10Closest shade match19C PETALHow they compareScore
Shade match55% of overall99
Colour60%99#edc8ad#ecc8aeLooks identicalColour difference 0.4 (0 is identical)
Depth15%100FairFairSameDepth difference: 0.1
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Overall match 89/100Shade match 99/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 110C, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW10. Every attribute compared, with its share of the score.
ComparedYour shadeNW10Closest overall alternative110CHow they compareScore
Shade match55% of overall96
Colour60%95#edc8ad#f0ccb4Looks identicalColour difference 1.4 (0 is identical)
Depth15%97FairFairSameDepth difference: 2.0
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type100%87Normal, oilyNormal, combination, oilyBoth marketed for normal/oily skin
Overall match 94/100Shade match 96/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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