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Studio Fix Fluid SPF 15 Foundation NW10 dupes and alternatives MAC Cosmetics

Fair · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

  • Liquid1
  • Stick0
  • Powder0
  • Cushion0
  • Serum0
  • Gel0

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, with a natural matte finish.

Closest shade matchClosest overall alternative: KimChi Chic Beauty A Really Good Foundation 102L

The equivalent shade and the most similar foundation overall.

Your shade
MAC Cosmetics
NW10Change shade
Depth and undertone: Fair · Cool · pink
Finish and coverage: Matte · Full coverage
The match
KimChi Chic Beauty
102L
Depth and undertone: Fair · Cool · pink
Finish and coverage: Natural matte · Full coverage
Overall match
91out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
88
Wear (Wear & performance)
70
Skin (Skin suitability)
80
Shade match
98out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$29Ulta BeautyUlta Beauty
$10 less (26%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW10 (Fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW11

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW11

    • Looks identical
    • Fair · Cool · rosy undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    1C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 1C

    • Very close colour
    • Fair · Cool undertone

    $38

    SephoraView at Sephora
  2. Tarte Shape Tape Full Coverage Matte Concealer

    22N light neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 22N light neutral

    • Very close colour
    • Light · Cool undertone

    $32

    SephoraView at Sephora
  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1R02

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1R02

    • Very close colour
    • Fair · Cool undertone

    $35

    SephoraView at Sephora
  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Yogurt Drops 1.5 Beige

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Yogurt Drops 1.5 Beige

    • Very close colour
    • Light · Cool · pink undertone

    $31

    SephoraView at Sephora
  5. Rare Beauty Liquid Touch Brightening Concealer

    120C

    Rare Beauty Liquid Touch Brightening Concealer, shade 120C

    • Very close colour
    • Fair · Cool undertone

    $24

    SephoraView at Sephora
  6. Dior Forever Skin Correct Full-Coverage Concealer

    2 Cool Rosy

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2 Cool Rosy

    • Very close colour
    • Light · Cool · rosy undertone

    $42

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

KimChi Chic Beauty A Really Good Foundation in 102L, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW10. Every attribute compared, with its share of the score.

ComparedYour shadeNW10Closest match102LScore
Shade match55% of overall98
Colour98#edc8ad#edc6a9Looks identicalColour difference 0.8 (0 is identical)
Depth99FairFairSameDepth difference: 0.8
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCool · pinkSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78MatteNatural matteCloseNatural matte finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall70
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Normal, oilyDry, normal, combination, oilyBoth marketed for normal/​oily skin
Overall match 91/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To KimChi Chic Beauty A Really Good Foundation in 102L.

Same or better

  • $10 less
  • Near-identical swatch colour
  • Same cool undertone
  • Natural matte finish instead of matte
  • Same full coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Does not claim transfer resistance
  • Does not claim colour stability
  • No SPF

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 15Not listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 102L

Match price
$29Ulta BeautyUlta Beauty
$10 less (26%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.