Studio Fix Fluid SPF 15 Foundation NW10 dupes and alternatives MAC Cosmetics
4.3 (3,477)·Fair · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same cool undertone· Same matte finish
Differences: Buildable rather than full coverage· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
98
Finish & visual result
81
Wear & performance
67
Skin suitability
76
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 31% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · No SPF
Matches: Near-identical swatch colour· Same cool undertone· Both claim colour stability
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
99
Finish & visual result
58
Wear & performance
67
Skin suitability
40
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin · No SPF
Matches: Near-identical swatch colour· Same matte finish· Claims a blurring effect
Differences: Neutral rather than cool undertone· Buildable rather than full coverage· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
81
Wear & performance
58
Skin suitability
40
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: light skin with neutral tones
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Neutral rather than cool undertone· Buildable rather than full coverage· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
81
Wear & performance
58
Skin suitability
40
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol · No SPF
Matches: Near-identical swatch colour· Claims a skin-like finish· Both claim transfer resistance
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
91
Finish & visual result
54
Wear & performance
82
Skin suitability
43
Looks identical · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for oily skin · No SPF
Retailer shade note: very fair with neutral undertones
The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW10 (Fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear in BR12, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW10. Every attribute compared, with its share of the score.
ComparedYour shadeNW10Closest shade matchBR12How they compareScore
Shade match55% of overall99
Colour60%98#edc8ad#ebc6acLooks identicalColour difference 0.6 (0 is identical)
Depth15%98FairFairSameDepth difference: 1.0
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Overall match 69/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
KimChi Chic Beauty A Really Good Foundation in 102L, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW10. Every attribute compared, with its share of the score.
ComparedYour shadeNW10Closest overall alternative102LHow they compareScore
Shade match55% of overall98
Colour60%98#edc8ad#edc6a9Looks identicalColour difference 0.8 (0 is identical)
Depth15%99FairFairSameDepth difference: 0.8
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 2 of 4 compared88
Finish35%78MatteNatural matteCloseNatural matte finish rather than matte
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall70
Longevity30%7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type100%80Normal, oilyDry, normal, combination, oilyBoth marketed for normal/oily skin
Overall match 91/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $30 more
Sephora
