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Studio Fix Fluid SPF 15 Foundation NW10 dupes and alternatives MAC Cosmetics

Fair · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches made for dry skin, vegan.

  • 1 match has no skin type listed and is not shown.
  • 27 matches have no vegan claim listed and are not shown.

Closest shade match: Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Swan

The equivalent shade: scored on colour, depth and undertone only.

The match
Too Faced
Swan
Depth and undertone: Fair · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
91out of 100
Colour
99
Depth
99
Undertone
65
Best price
$49SephoraSephora
Costs $10 more

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative: Revolution Beauty Superfix Blur Longwear Foundation F1N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Revolution Beauty
F1N
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Buildable coverage
Overall match
81out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
81
Wear (Wear & performance)
58
Skin (Skin suitability)
76
Best price
$9.80Ulta BeautyUlta Beauty
$29.20 less (75%)

Your shade $39 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 87
    $40SephoraSephoraCosts $1 more

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Neutral rather than cool undertoneNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    68
    Wear & performance
    67
    Skin suitability
    87

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Retailer shade note: light skin with neutral undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW10 (Fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW11

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW11

    • Looks identical
    • Fair · Cool · rosy undertone

    $30

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    1C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 1C

    • Very close colour
    • Fair · Cool undertone

    $38

  2. Tarte Shape Tape Full Coverage Matte Concealer

    22N light neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 22N light neutral

    • Very close colour
    • Light · Cool undertone

    $32

  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1R02

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1R02

    • Very close colour
    • Fair · Cool undertone

    $35

  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Yogurt Drops 1.5 Beige

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Yogurt Drops 1.5 Beige

    • Very close colour
    • Light · Cool · pink undertone

    $31

  5. Rare Beauty Liquid Touch Brightening Concealer

    120C

    Rare Beauty Liquid Touch Brightening Concealer, shade 120C

    • Very close colour
    • Fair · Cool undertone

    $24

  6. Dior Forever Skin Correct Full-Coverage Concealer

    2 Cool Rosy

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2 Cool Rosy

    • Very close colour
    • Light · Cool · rosy undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Swan, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW10. Every attribute compared, with its share of the score.

ComparedYour shadeNW10Closest shade matchSwanScore
Shade match55% of overall91
Colour99#edc8ad#eec9aeLooks identicalColour difference 0.2 (0 is identical)
Depth99FairFairSameDepth difference: 0.5
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Undertone65Cool · pinkNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared54
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall82
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall43
Skin type43Normal, oilyNormal, dryBoth marketed for normal skin
Overall match 78/100Shade match 91/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Swan.

Same or better

  • Near-identical swatch colour
  • Claims a skin-like finish
  • Both claim transfer resistance
  • Both claim not settling into lines
  • Both claim colour stability

Different

  • Neutral rather than cool undertone
  • Natural finish instead of matte
  • Medium rather than full coverage
  • Does not claim a lightweight feel
  • Not marketed for oily skin
  • No SPF

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 15Not listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Revolution Beauty Superfix Blur Longwear Foundation in F1N, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW10. Every attribute compared, with its share of the score.

ComparedYour shadeNW10Closest overall alternativeF1NScore
Shade match55% of overall88
Colour94#edc8ad#eacab1Very close colourColour difference 1.6 (0 is identical)
Depth99FairFairSameDepth difference: 0.5
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone65Cool · pinkNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall58
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 81/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Superfix Blur Longwear Foundation in F1N.

Same or better

  • $29.20 less
  • Very close colour
  • Same matte finish
  • Buildable rather than full coverage
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim colour stability
  • No SPF

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 15Not listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Swan

Best price
$49SephoraSephora
Costs $10 more

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative

Revolution Beauty Superfix Blur Longwear Foundation F1N

Best price
$9.80Ulta BeautyUlta Beauty
$29.20 less (75%)

Your shade $39 at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.