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Studio Fix Fluid SPF 15 Foundation NW20 dupes and alternatives MAC Cosmetics

Medium · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free0No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, with a radiant finish, without talc.

  • 8 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Juvia's Place I am Magic Natural Radiance Foundation 610 Cebu

The equivalent shade and the most similar foundation overall.

The match
Juvia's Place
610 Cebu
Depth and undertone: Medium
Finish and coverage: Radiant · Medium coverage
Overall match
67out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
34
Wear (Wear & performance)
49
Skin (Skin suitability)
76
Shade match
86out of 100
Colour
91
Depth
95
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
$15 less (38%)

Your shade $39 at Sephora · product price; shade not separately priced

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW20 (Medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW15

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW15

    • Slight colour difference
    • Light medium · Cool · rosy undertone

    $30

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Very close colour
    • Medium · Cool undertone

    $30

  2. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    395 Walnut

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 395 Walnut

    • Looks identical
    • Medium

    $15.99

  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    2C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 2C1

    • Very close colour
    • Medium light · Cool undertone

    $34

  4. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Looks identical
    • Medium · Neutral undertone

    $16.99

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Pearl 4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Pearl 4

    • Close colour
    • Light medium · Cool · rosy undertone

    $39

  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Light Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Light Tan

    • Close colour
    • Medium · Neutral undertone

    $12

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Juvia's Place I am Magic Natural Radiance Foundation in 610 Cebu, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW20. Every attribute compared, with its share of the score.

ComparedYour shadeNW20Closest match610 CebuScore
Shade match55% of overall86
Colour91#d59975#cf946cVery close colourColour difference 2.1 (0 is identical)
Depth95MediumMediumSameDepth difference: 2.9
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone70Cool · rosyUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared34
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall49
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall76
Skin type76Normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 67/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Natural Radiance Foundation in 610 Cebu.

Same or better

  • $15 less
  • Very close colour

Different

  • Radiant finish instead of matte
  • Medium rather than full coverage
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 15Not listed
OverlapBoth water-based; silicone high vs high

Where to buy 610 Cebu

Match price
$24Ulta BeautyUlta Beauty
$15 less (38%)

Your shade $39 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.