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Studio Fix Fluid SPF 15 Foundation NW25 dupes and alternatives MAC Cosmetics

Medium tan · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free4No drying alcohol4Vegan2Cruelty-free2Oil-free0With SPF2Mineral3

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Only showing matches without talc, alcohol denat or silicones.

  • 3 matches have no ingredient list listed and are not shown.

Closest shade match: Maybelline Lifter Stix Multi-Use Face Stick 35

The equivalent shade: scored on colour, depth and undertone only.

Your shade
MAC Cosmetics
NW25Change shade
Depth and undertone: Medium tan · Cool · rosy
Finish and coverage: Matte · Full coverage
The match
Maybelline
35
Depth and undertone: Medium · Cool
Finish and coverage: Natural finish
Shade match
95out of 100
Colour
92
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$12.99Ulta BeautyUlta Beauty
$26.01 less (67%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: NARS Natural Matte Longwear Foundation Seville

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
MAC Cosmetics
NW25Change shade
Depth and undertone: Medium tan · Cool · rosy
Finish and coverage: Matte · Full coverage
The match
NARS
Seville
Depth and undertone: Medium tan · Warm
Finish and coverage: Matte · Full coverage
Overall match
81out of 100
Shade (Shade match)
78
Finish (Finish & visual result)
89
Wear (Wear & performance)
79
Skin (Skin suitability)
87
High confidence· Digital matchWhy it matches
Match price
$55Ulta BeautyUlta Beauty
Costs $16 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · bareMinerals

    ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15

    Warm Tan 22
    Shade match 87
    $39.50Ulta BeautyUlta Beauty(product price)Costs $0.50 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneBuildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    61
    Skin suitability
    76

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: for medium deep rich neutral skin with a peach hue

    High confidence· Digital match

    View match
  2. #4 · bareMinerals

    ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15

    Neutral Tan 21
    Shade match 78
    $39.50Ulta BeautyUlta Beauty(product price)Costs $0.50 more

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    78
    Finish & visual result
    81
    Wear & performance
    61
    Skin suitability
    76

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: for medium deep warm skin with a golden hue

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW25 (Medium tan · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW30

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW30

    • Very close colour
    • Medium · Cool · rosy undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Chestnut

    NARS Soft Matte Complete Concealer, shade Chestnut

    • Very close colour
    • Medium · Cool undertone

    $36

    SephoraView at Sephora
  2. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    400 Caramel

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 400 Caramel

    • Looks identical
    • Medium

    $15.99

    Ulta BeautyView at Ulta Beauty
  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Very close colour
    • Medium · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4C0

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4C0

    • Very close colour
    • Medium tan · Neutral · neutral pink undertone

    $34

    SephoraView at Sephora
  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.8 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.8 N

    • Looks identical
    • Medium · Neutral undertone

    $32

    SephoraView at Sephora
  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Caramel Corn 5.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Caramel Corn 5.1 Neutral

    • Looks identical
    • Medium tan · Neutral undertone

    $31

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Lifter Stix Multi-Use Face Stick in 35, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW25. Every attribute compared, with its share of the score.

ComparedYour shadeNW25Closest shade match35Score
Shade match55% of overall95
Colour92#cd8a60#d28b65Very close colourColour difference 1.9 (0 is identical)
Depth98Medium tanMediumCloseDepth difference: 1.3
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared56
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coveragenot comparableFullNot listedNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall52
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Normal, oilyNot publishedSkin-type suitability not published for one product
Overall match 77/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Lifter Stix Multi-Use Face Stick in 35.

Same or better

  • $26.01 less
  • Very close colour
  • Same cool undertone
  • Both claim not settling into lines

Different

  • Natural finish instead of matte
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim colour stability
  • Does not claim a lightweight feel
  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 15Not listed
OverlapWater-based vs oil-based; silicone high vs none
View full match

Why the closest overall alternative works

NARS Natural Matte Longwear Foundation in Seville, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW25. Every attribute compared, with its share of the score.

ComparedYour shadeNW25Closest overall alternativeSevilleScore
Shade match55% of overall78
Colour96#cd8a60#cc865aLooks identicalColour difference 1.2 (0 is identical)
Depth97Medium tanMedium tanSameDepth difference: 1.6
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone25Cool · rosyWarmDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall79
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Normal, oilyNormal, combination, oilyBoth marketed for normal/​oily skin
Overall match 81/100Shade match 78/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Matte Longwear Foundation in Seville.

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Both claim 24-hour wear
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone
  • Does not claim not settling into lines
  • Does not claim colour stability
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 15Not listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Maybelline Lifter Stix Multi-Use Face Stick 35

Match price
$12.99Ulta BeautyUlta Beauty
$26.01 less (67%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

NARS Natural Matte Longwear Foundation Seville

Match price
$55Ulta BeautyUlta Beauty
Costs $16 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.