Studio Fix Fluid SPF 15 Foundation NW25 dupes and alternatives MAC Cosmetics
4.3 (3,477)·Medium tan · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$6.99Ulta Beauty(product price)$32.01 less (82%)3.8 (142)
Matches: Very close colour· Same matte finish
Differences: Neutral rather than cool undertone· Medium rather than full coverage· No long-wear claim
Score details
Shade match
86
Finish & visual result
91
Wear & performance
40
Skin suitability
76
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Retailer shade note: medium tan with neutral undertones
The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW25 (Medium tan · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Estée Lauder Double Wear Stay-in-Place Foundation in 4N3 Maple Sugar, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW25. Every attribute compared, with its share of the score.
ComparedYour shadeNW25Closest match4N3 Maple SugarHow they compareScore
Shade match55% of overall89
Colour60%96#cd8a60#cc8d66Looks identicalColour difference 1.2 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared91
Finish35%100MatteMatteSameSame matte finish
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall60
Longevity30%3524-hour wear36-hour wearDifferent36-hour wear claimed against 24-hour wear
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type100%40Normal, oilyDry, combination, oilyBoth marketed for oily skin
Overall match 82/100Shade match 89/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$1 less (3%)
