Studio Fix Fluid SPF 15 Foundation NW25 dupes and alternatives MAC Cosmetics
4.3 (3,477)·Medium tan · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Buildable rather than full coverage· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
88
Finish & visual result
81
Wear & performance
58
Skin suitability
76
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol · No SPF
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Neutral rather than cool undertone· Buildable rather than full coverage· No long-wear claim
Score details
Shade match
87
Finish & visual result
81
Wear & performance
61
Skin suitability
76
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: for medium deep rich neutral skin with a peach hue
Differences: Slightly warmer undertone· Buildable rather than full coverage· No long-wear claim
Score details
Shade match
81
Finish & visual result
91
Wear & performance
40
Skin suitability
87
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Matches: Near-identical swatch colour· Same matte finish· Claims a blurring effect
Differences: Slightly warmer undertone· Buildable rather than full coverage· No long-wear claim
Score details
Shade match
78
Finish & visual result
81
Wear & performance
61
Skin suitability
76
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: for medium deep warm skin with a golden hue
The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW25 (Medium tan · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 16 Natural Beige, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW25. Every attribute compared, with its share of the score.
ComparedYour shadeNW25Closest match16 Natural BeigeHow they compareScore
Shade match55% of overall88
Colour60%95#cd8a60#cc8d67Looks identicalColour difference 1.4 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared91
Finish35%100MatteMatteSameSame matte finish
Coverage30%80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall40
Longevity30%4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall87
Skin type100%87Normal, oilyCombination, normal, oilyBoth marketed for normal/oily skin
Overall match 82/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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