Studio Fix Fluid SPF 15 Foundation NW30 dupes and alternatives MAC Cosmetics
Medium tan · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Coverage
- Medium0
- Full1
- Buildable1
Finish
- Matte1
- Natural0
Skin type
- Dry0
- Normal1
- Combination0
- Oily0
- Sensitive0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.1
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 30 matches
Only showing matches with full coverage, in powder form, without talc.
- 5 matches have no formulation listed and are not shown.
- 2 matches have no ingredient list listed and are not shown.
Closest shade matchClosest overall alternative: Sephora Collection Best Skin Ever Matte Powder Foundation 31P Tan
The equivalent shade and the most similar foundation overall.

NW30Change shade

- Overall match
- 84out of 100
- Shade (Shade match)
- 92
- Finish (Finish & visual result)
- 89
- Wear (Wear & performance)
- 58
- Skin (Skin suitability)
- 50
- Shade match
- 92out of 100
- Colour
- 88
- Depth
- 96
- Undertone
- 100
Your shade $39 at Sephora
Where to buy 31P Tan
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW30 (Medium tan · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range

NW30
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW30
- Close colour
- Medium · Cool · rosy undertone
$30
Closest concealers

4C0
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4C0
- Looks identical
- Medium tan · Neutral · neutral pink undertone
$34
Chestnut
32 Tan Bronze
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze
- Close colour
- Medium · Cool undertone
$30

390C
400 Caramel
L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 400 Caramel
- Very close colour
- Medium
$15.99
4C
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4C
- Close colour
- Medium · Cool · rosy undertone
$38
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Sephora Collection Best Skin Ever Matte Powder Foundation in 31P Tan, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW30. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Sephora Collection Best Skin Ever Matte Powder Foundation in 31P Tan.
Same or better
- $15 less
- Very close colour
- Same cool undertone
- Same matte finish
- Same full coverage
- Claims a blurring effect
- Both claim a lightweight feel
Different
- Does not claim transfer resistance
- Does not claim not settling into lines
- Does not claim colour stability
- Not marketed for oily skin
- No SPF
Ingredients (information only, not scored)
3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Where to buy 31P Tan
Your shade $39 at Sephora
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.