Studio Fix Fluid SPF 15 Foundation NW35 dupes and alternatives MAC Cosmetics
Tan · Warm · peach undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
Coverage
- Light0
- Medium0
- Full1
- Buildable0
Finish
- Matte1
- Natural0
- Radiant0
Skin type
- Dry0
- Normal0
- Combination1
- Oily1
- Sensitive0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.1
- Talc1
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 31 matches
Only showing matches in cream form, with no drying alcohol.
- 6 matches have no formulation listed and are not shown.
- 2 matches have no ingredient list listed and are not shown.
Closest shade matchClosest overall alternative: IT Cosmetics CC+ Cream Natural Matte Foundation Tan Rich
The equivalent shade and the most similar foundation overall.

NW35Change shade
- Overall match
- 77out of 100
- Shade (Shade match)
- 84
- Finish (Finish & visual result)
- 89
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 43
- Shade match
- 84out of 100
- Colour
- 88
- Depth
- 99
- Undertone
- 65
Your shade $39 at Sephora
Where to buy Tan Rich
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW35 (Tan · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range

NW35
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW35
- Very close colour
- Medium tan · Warm · peach undertone
$30
Closest concealers
Truffle

Valley 8.25
Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Valley 8.25
- Close colour
- Medium tan · Warm · golden undertone
$39
045 Tan

Deep 1
Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 1
- Close colour
- Tan · Warm · golden undertone
$22

Chocolat
C8
L'Oréal Paris True Match Radiant Serum Concealer, shade C8
- Close colour
- Medium tan · Warm undertone
$16.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
IT Cosmetics CC+ Cream Natural Matte Foundation in Tan Rich, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW35. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To IT Cosmetics CC+ Cream Natural Matte Foundation in Tan Rich.
Same or better
- Very close colour
- Same matte finish
- Same full coverage
- Claims a blurring effect
- SPF 40 instead of SPF 15
Different
- Neutral rather than warm undertone
- No long-wear claim
- Does not claim transfer resistance
- Does not claim not settling into lines
- Does not claim colour stability
- Does not claim a lightweight feel
- Not marketed for normal skin
Ingredients (information only, not scored)
13 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.
Where to buy Tan Rich
Your shade $39 at Sephora
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.