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Studio Fix Fluid SPF 15 Foundation NW35 dupes and alternatives MAC Cosmetics

Tan · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, vegan, without talc.

  • 22 matches have no vegan claim listed and are not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Urban Decay Face Bond Self Setting Waterproof Foundation 28

The equivalent shade and the most similar foundation overall.

The match
Urban Decay
28
Depth and undertone: Tan · Warm · peach
Finish and coverage: Matte · Medium coverage
Overall match
87out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
81
Wear (Wear & performance)
70
Skin (Skin suitability)
87
Shade match
95out of 100
Colour
92
Depth
97
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
Costs $1 more

Your shade $39 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 90
    $40SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    70
    Skin suitability
    87

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol · No SPF

    Retailer shade note: medium deep neutral

    High confidence· Digital match

    View match
  2. Shade match 88
    $39.50Ulta BeautyUlta Beauty(product price)Costs $0.50 more

    Matches: Near-identical swatch colourSame matte finishBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    61
    Skin suitability
    43

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal skin

    Retailer shade note: tan/dark skin w/ neutral to golden undertones

    Medium confidence· Digital match

    View match
  3. Shade match 85
    $40SephoraSephoraCosts $1 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    70
    Skin suitability
    87

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol · No SPF

    Retailer shade note: medium neutral

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW35 (Tan · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW35

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW35

    • Very close colour
    • Medium tan · Warm · peach undertone

    $30

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Truffle

    NARS Soft Matte Complete Concealer, shade Truffle

    • Very close colour
    • Tan · Warm · peach undertone

    $36

  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Valley 8.25

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Valley 8.25

    • Close colour
    • Medium tan · Warm · golden undertone

    $39

  3. Maybelline Fit Me Natural Finish Concealer

    045 Tan

    Maybelline Fit Me Natural Finish Concealer, shade 045 Tan

    • Very close colour
    • Medium tan

    $10.99

  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 1

    • Close colour
    • Tan · Warm · golden undertone

    $22

  5. NARS Radiant Creamy Concealer

    Chocolat

    NARS Radiant Creamy Concealer, shade Chocolat

    • Close colour
    • Medium tan · Warm undertone

    $36

  6. L'Oréal Paris True Match Radiant Serum Concealer

    C8

    L'Oréal Paris True Match Radiant Serum Concealer, shade C8

    • Close colour
    • Medium tan · Warm undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Urban Decay Face Bond Self Setting Waterproof Foundation in 28, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW35. Every attribute compared, with its share of the score.

ComparedYour shadeNW35Closest match28Score
Shade match55% of overall95
Colour92#c1794e#b87850Very close colourColour difference 2.0 (0 is identical)
Depth97TanTanSameDepth difference: 1.9
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone100Warm · peachWarm · peachSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall70
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Normal, oilyNormal, combination, oilyBoth marketed for normal/​oily skin
Overall match 87/100Shade match 95/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Urban Decay Face Bond Self Setting Waterproof Foundation in 28.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Does not claim colour stability
  • Contains alcohol denat.
  • No SPF

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 15Not listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy 28

Best price
$40SephoraSephora
Costs $1 more

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.