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Studio Fix Fluid SPF 15 Foundation NW40 dupes and alternatives MAC Cosmetics

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free16No drying alcohol14Vegan5Cruelty-free8Oil-free3With SPF0Mineral0

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18 of 31

Only showing matches with medium coverage.

Closest shade match: Juvia's Place I am Magic Natural Radiance Foundation 415 Mombasa

The equivalent shade: scored on colour, depth and undertone only.

Your shade
MAC Cosmetics
NW40Change shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Full coverage
The match
Juvia's Place
415 Mombasa
Depth and undertone: Deep tan · Neutral
Finish and coverage: Radiant · Medium coverage
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
$15 less (38%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Too Faced Born This Way Soft Matte Foundation Honey

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
MAC Cosmetics
NW40Change shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Full coverage
The match
Too Faced
Honey
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
89out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
79
Wear (Wear & performance)
88
Skin (Skin suitability)
87
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
Costs $9 more

Your shade $39 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

  1. #3 · Too Faced

    Born This Way Undetectable Medium-To-Full Coverage Foundation

    Honey
    Overall 81
    $49SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim a lightweight feel

    Score details
    Shade match
    97
    Finish & visual result
    54
    Wear & performance
    82
    Skin suitability
    43

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for oily skin · No SPF

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Hung Vanngo Beauty

    Red Carpet Skin Luminous Longwear Serum Foundation

    18
    Overall 77
    $46SephoraSephoraCosts $7 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    55
    Wear & performance
    58
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin · No SPF

    Retailer shade note: mid medium - neutral, slightly cool

    Medium confidence· Digital match

    View match
  3. #5 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    5N1 Cinnamon
    Overall 79
    $54SephoraSephoraCosts $15 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    55
    Wear & performance
    69
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · No SPF

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · NARS

    Light Reflecting Foundation

    Alexandria
    Overall 78
    $55SephoraSephoraCosts $16 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    58
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin · No SPF

    Retailer shade note: M5.5 - medium-deep to deep with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Maybelline

    Fit Me Matte + Poreless Foundation

    Mocha 360
    Overall 84
    $11.99Ulta BeautyUlta Beauty(product price)$27.01 less (69%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    82
    Wear & performance
    48
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  6. #8 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 115.5 Mocha
    Overall 81
    $39Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    49
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  7. #9 · Hung Vanngo Beauty

    Red Carpet Skin Luminous Longwear Serum Foundation

    17
    Overall 75
    $46SephoraSephoraCosts $7 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    55
    Wear & performance
    58
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin · No SPF

    Retailer shade note: medium - neutral

    Medium confidence· Digital match

    View match
  8. #10 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    370
    Overall 77
    $44SephoraSephoraCosts $5 more

    Matches: Very close colourSame neutral undertoneBoth claim transfer resistance

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    58
    Wear & performance
    61
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin · No SPF

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  9. #11 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    385
    Overall 76
    $44SephoraSephoraCosts $5 more

    Matches: Very close colourSame neutral undertoneBoth claim transfer resistance

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    58
    Wear & performance
    61
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin · No SPF

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  10. #12 · Hourglass

    Ambient Soft Glow Foundation

    13
    Overall 78
    $60SephoraSephoraCosts $21 more

    Matches: Very close colourClaims a blurring effectBoth claim transfer resistance

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    62
    Wear & performance
    70
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Retailer shade note: medium deep with warm undertones

    Medium confidence· Digital match

    View match
  11. #13 · Urban Decay

    Face Bond Self Setting Waterproof Foundation

    30
    Overall 83
    $40SephoraSephoraCosts $1 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    70
    Skin suitability
    87

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol · No SPF

    Retailer shade note: medium deep warm

    Medium confidence· Digital match

    View match
  12. #14 · Too Faced

    Born This Way Soft Matte Foundation

    Praline
    Overall 85
    $48SephoraSephoraCosts $9 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    88
    Skin suitability
    87

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 40% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim transfer resistance · No SPF

    Retailer shade note: medium tan with golden undertones

    Medium confidence· Digital match

    View match
  13. #15 · Sephora Collection

    Best Skin Ever Liquid Foundation

    30Y
    Overall 77
    $24SephoraSephora$15 less (38%)

    Matches: Very close colourBoth claim transfer resistanceBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    70
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin · No SPF

    Retailer shade note: very tan with yellow undertones

    Medium confidence· Digital match

    View match
  14. #16 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Tan 250 O
    Overall 75
    $49SephoraSephoraCosts $10 more

    Matches: Very close colourClaims a skin-like finishBoth claim not settling into lines

    Differences: Olive rather than neutral undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    61
    Wear & performance
    70
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily skin · Contains drying alcohol · No SPF

    Retailer shade note: tan with olive undertones

    Medium confidence· Digital match

    View match
  15. #17 · Too Faced

    Born This Way Undetectable Medium-To-Full Coverage Foundation

    Praline
    Overall 75
    $49SephoraSephoraCosts $10 more

    Matches: Very close colourClaims a skin-like finishBoth claim transfer resistance

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    54
    Wear & performance
    82
    Skin suitability
    43

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for oily skin · No SPF

    Retailer shade note: medium tan with golden undertones

    Medium confidence· Digital match

    View match
  16. #18 · Palladio Beauty

    Build + Blend Foundation Stick

    Amber Glow
    Overall 74
    $14.99Ulta BeautyUlta Beauty$24.01 less (62%)

    Matches: Very close colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    64
    Wear & performance
    58
    Skin suitability
    50

    Very close colour · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match

Showing 12 of 16 matches

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW40 (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC45

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC45

    • Nearest in this range
    • Tan · Neutral undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    147.5

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 147.5

    • Very close colour
    • Deep tan · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4N2

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N2

    • Very close colour
    • Deep tan · Neutral undertone

    $34

    SephoraView at Sephora
  3. L'Oréal Paris True Match Radiant Serum Concealer

    N9

    L'Oréal Paris True Match Radiant Serum Concealer, shade N9

    • Very close colour
    • Deep tan · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  4. NARS Soft Matte Complete Concealer

    Café

    NARS Soft Matte Complete Concealer, shade Café

    • Very close colour
    • Deep tan · Neutral undertone

    $36

    SephoraView at Sephora
  5. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    495 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 495 Suede W

    • Very close colour
    • Deep tan · Warm · golden undertone

    $32

    SephoraView at Sephora
  6. Rare Beauty Liquid Touch Brightening Concealer

    480W

    Rare Beauty Liquid Touch Brightening Concealer, shade 480W

    • Slight colour difference
    • Deep tan · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Juvia's Place I am Magic Natural Radiance Foundation in 415 Mombasa, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW40. Every attribute compared, with its share of the score.

ComparedYour shadeNW40Closest shade match415 MombasaScore
Shade match55% of overall99
Colour98#a36236#a56135Looks identicalColour difference 0.7 (0 is identical)
Depth100Deep tanDeep tanSameDepth difference: 0.0
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared34
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall49
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall76
Skin type76Normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 74/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Natural Radiance Foundation in 415 Mombasa.

Same or better

  • $15 less
  • Near-identical swatch colour
  • Same neutral undertone

Different

  • Radiant finish instead of matte
  • Medium rather than full coverage
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 15Not listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Too Faced Born This Way Soft Matte Foundation in Honey, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW40. Every attribute compared, with its share of the score.

ComparedYour shadeNW40Closest overall alternativeHoneyScore
Shade match55% of overall94
Colour92#a36236#9e5e37Very close colourColour difference 2.1 (0 is identical)
Depth96Deep tanDeep tanSameDepth difference: 2.3
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall88
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Normal, oilyNormal, combination, oilyBoth marketed for normal/​oily skin
Overall match 89/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Soft Matte Foundation in Honey.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim 24-hour wear
  • Both claim not settling into lines
  • Both claim colour stability
  • Both claim a lightweight feel

Different

  • Does not claim transfer resistance
  • No SPF

Ingredients (information only, not scored)

22 shared ingredients; weighted similarity 40%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 15Not listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Juvia's Place I am Magic Natural Radiance Foundation 415 Mombasa

Match price
$24Ulta BeautyUlta Beauty
$15 less (38%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Too Faced Born This Way Soft Matte Foundation Honey

Best price
$48SephoraSephora
Costs $9 more

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.