Studio Fix Fluid SPF 15 Foundation NW43 dupes and alternatives MAC Cosmetics
4.3 (3,477)·Deep · Warm · peach undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: Does not claim transfer resistance· Does not claim colour stability· Does not claim a lightweight feel
Score details
Shade match
92
Finish & visual result
100
Wear & performance
61
Skin suitability
87
Very close colour · Matte · Full coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance · No SPF
Retailer shade note: for deep skin with warm golden undertones
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: No long-wear claim· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
100
Wear & performance
40
Skin suitability
76
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Retailer shade note: dark or deep skin tones with a warm red undertone
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: Buildable rather than full coverage· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
81
Wear & performance
58
Skin suitability
40
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: deep skin with warm undertones
$8Ulta Beauty(product price)$31 less (79%)4.5 (40,486)
Matches: Very close colour· Same warm undertone· Both claim not settling into lines
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
67
Wear & performance
70
Skin suitability
80
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · No SPF
Matches: Very close colour· Same warm undertone· Same full coverage
Differences: Natural rather than matte finish· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
91
Finish & visual result
76
Wear & performance
67
Skin suitability
40
Very close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin · No SPF
Retailer shade note: D4 - deep with warm undertones, and a red tone
Matches: Very close colour· Same matte finish· Claims a skin-like finish
Differences: Neutral rather than warm undertone· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
83
Finish & visual result
73
Wear & performance
88
Skin suitability
76
Very close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol · No SPF
Matches: Very close colour· Same matte finish· Both claim not settling into lines
Differences: Neutral rather than warm undertone· Medium rather than full coverage· No long-wear claim
Score details
Shade match
84
Finish & visual result
91
Wear & performance
61
Skin suitability
43
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal skin
Retailer shade note: deepest skin w/ neutral to golden undertones
Matches: Very close colour· Same warm undertone· Both claim transfer resistance
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
91
Finish & visual result
67
Wear & performance
70
Skin suitability
40
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin · No SPF
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Neutral rather than warm undertone· Buildable rather than full coverage· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
81
Wear & performance
58
Skin suitability
40
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: deep skin with neutral undertones
$35Ulta Beauty(product price)$4 less (10%)4.5 (732)
Matches: Very close colour· Similar undertone (neutral vs warm)· Same matte finish
Differences: Buildable rather than full coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
81
Wear & performance
52
Skin suitability
0
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal/oily skin · No SPF
Retailer shade note: deep with neutral golden undertones
The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW43 (Deep · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Tarte Face Tape Full Coverage Foundation in 58H Rich Honey, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW43. Every attribute compared, with its share of the score.
ComparedYour shadeNW43Closest match58H Rich HoneyHow they compareScore
Shade match55% of overall97
Colour60%95#935131#935236Looks identicalColour difference 1.3 (0 is identical)
Depth15%99DeepDeepSameDepth difference: 0.4
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared89
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall72
Longevity30%3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type100%87Normal, oilyNormal, combination, oilyBoth marketed for normal/oily skin
Overall match 91/100Shade match 97/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $3 more
