Studio Fix Fluid SPF 15 Foundation NW44 dupes and alternatives MAC Cosmetics
4.3 (3,477)·Deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same cool undertone· Both claim transfer resistance
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
91
Finish & visual result
67
Wear & performance
70
Skin suitability
40
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin · No SPF
$15.99Ulta Beauty(product price)$23.01 less (59%)4.2 (324)
Matches: Very close colour· Similar undertone (neutral vs cool)· Same full coverage
Differences: Natural rather than matte finish· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
70
Wear & performance
52
Skin suitability
50
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · No SPF
$24Ulta Beauty(product price)$15 less (38%)5.0 (1)
Matches: Very close colour· Same cool undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
92
Finish & visual result
62
Wear & performance
61
Skin suitability
50
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · No SPF
Matches: Very close colour· Same full coverage· Both claim transfer resistance
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
81
Finish & visual result
76
Wear & performance
67
Skin suitability
40
Very close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin · No SPF
Retailer shade note: D6 - very deep with neutral undertones
The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW44 (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
L'Oréal Paris True Match Super-Blendable Foundation in C9.5 Cool Deep, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW44. Every attribute compared, with its share of the score.
ComparedYour shadeNW44Closest shade matchC9.5 Cool DeepHow they compareScore
Shade match55% of overall96
Colour60%94#7d452e#814a34Very close colourColour difference 1.7 (0 is identical)
Depth15%96DeepDeepSameDepth difference: 2.7
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Overall match 76/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Huda Beauty Easy Blur Natural Airbrush Foundation in Ganache 560R, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW44. Every attribute compared, with its share of the score.
ComparedYour shadeNW44Closest overall alternativeGanache 560RHow they compareScore
Shade match55% of overall95
Colour60%93#7d452e#7c4026Very close colourColour difference 1.9 (0 is identical)
Depth15%97DeepVery deepCloseDepth difference: 2.0
Retailer descriptionVery deepRich deepSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared62
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall58
Longevity30%7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type100%87Normal, oilyNormal, dry, oilyBoth marketed for normal/oily skin
Overall match 81/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$15 less (38%)
