Studio Fix Fluid SPF 15 Foundation NW44 dupes and alternatives MAC Cosmetics
4.3 (3,477)·Deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same matte finish· Claims a blurring effect
Differences: Neutral rather than cool undertone· Buildable rather than full coverage· No long-wear claim
Score details
Shade match
89
Finish & visual result
81
Wear & performance
61
Skin suitability
76
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: for extra deep neutral skin with a subtle red hue
Matches: Very close colour· Same matte finish· Both claim 24-hour wear
Differences: Slightly lighter· Neutral rather than cool undertone· Medium rather than full coverage
Score details
Shade match
82
Finish & visual result
82
Wear & performance
79
Skin suitability
43
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains listed fragrance · No SPF
Retailer shade note: very dark skin with neutral beige undertones
$24Ulta Beauty(product price)$15 less (38%)5.0 (1)
Matches: Very close colour· Same cool undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
92
Finish & visual result
62
Wear & performance
61
Skin suitability
50
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · No SPF
Matches: Very close colour· Same cool undertone· Same matte finish
Differences: Medium rather than full coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
73
Wear & performance
49
Skin suitability
0
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal/oily skin · No SPF
The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW44 (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Laura Mercier Real Flawless Feather Matte Powder Foundation in 7C Chocolate Ganache, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW44. Every attribute compared, with its share of the score.
ComparedYour shadeNW44Closest match7C Chocolate GanacheHow they compareScore
Shade match55% of overall98
Colour60%96#7d452e#7b4430Looks identicalColour difference 1.2 (0 is identical)
Depth15%99DeepVery deepCloseDepth difference: 0.7
Retailer descriptionVery deepRich deepSome differenceRetailer descriptions one depth band apart
Overall match 90/100Shade match 98/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $0.50 more
Sephora
