Studio Fix Fluid SPF 15 Foundation NW44 dupes and alternatives MAC Cosmetics
4.3 (3,477)·Deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Olive rather than cool undertone· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
80
Finish & visual result
100
Wear & performance
79
Skin suitability
87
Very close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Olive rather than cool undertone · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · No SPF
The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW44 (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tarte Face Tape Full Coverage Foundation in 60N Mahogany, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW44. Every attribute compared, with its share of the score.
ComparedYour shadeNW44Closest shade match60N MahoganyHow they compareScore
Shade match55% of overall90
Colour60%85#7d452e#713f28Very close colourColour difference 3.0 (0 is identical)
Depth15%89DeepVery deepCloseDepth difference: 4.7
Retailer descriptionVery deepVery deepBoth described as very deepThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared89
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall72
Longevity30%3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type100%87Normal, oilyNormal, combination, oilyBoth marketed for normal/oily skin
Overall match 87/100Shade match 90/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 540N, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW44. Every attribute compared, with its share of the score.
ComparedYour shadeNW44Closest overall alternative540NHow they compareScore
Shade match55% of overall88
Colour60%94#7d452e#7e4532Very close colourColour difference 1.6 (0 is identical)
Depth15%100DeepDeepSameDepth difference: 0.3
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type100%87Normal, oilyNormal, combination, oilyBoth marketed for normal/oily skin
Overall match 89/100Shade match 88/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $30 more
