Studio Fix Fluid SPF 15 Foundation NW44 dupes and alternatives MAC Cosmetics
4.3 (3,477)·Deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same matte finish· Claims a skin-like finish
Differences: Neutral rather than cool undertone· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
73
Wear & performance
88
Skin suitability
76
Looks identical · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol · No SPF
$18.99Ulta Beauty(product price)$20.01 less (51%)4.1 (2,064)
Matches: Near-identical swatch colour· Same matte finish· Claims a skin-like finish
Differences: Neutral rather than cool undertone· Medium rather than full coverage· Does not claim colour stability
Score details
Shade match
89
Finish & visual result
79
Wear & performance
67
Skin suitability
76
Looks identical · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · Does not claim colour stability · Contains drying alcohol · No SPF
Matches: Very close colour· Same matte finish· Both claim transfer resistance
Differences: Neutral rather than cool undertone· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
84
Finish & visual result
91
Wear & performance
60
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 32% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · No SPF
Retailer shade note: deepest with neutral rich-brown undertones
Matches: Very close colour· Same cool undertone· Both claim transfer resistance
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
91
Finish & visual result
67
Wear & performance
70
Skin suitability
40
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin · No SPF
Matches: Very close colour· Similar undertone (neutral vs cool)· Same matte finish
Differences: Slightly lighter· Medium rather than full coverage· No long-wear claim
Score details
Shade match
88
Finish & visual result
81
Wear & performance
49
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 34% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol · No SPF
$13.99Ulta Beauty(product price)$25.01 less (64%)4.3 (33,167)
Matches: Very close colour· Same cool undertone· Claims a skin-like finish
Differences: Natural rather than matte finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
96
Finish & visual result
54
Wear & performance
40
Skin suitability
76
Very close colour · Natural · Medium coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF
The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW44 (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick in DPP1, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW44. Every attribute compared, with its share of the score.
ComparedYour shadeNW44Closest shade matchDPP1How they compareScore
Shade match55% of overall97
Colour60%95#7d452e#7a4732Looks identicalColour difference 1.4 (0 is identical)
Depth15%100DeepDeepSameDepth difference: 0.2
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Finish35%12MatteRadiantDifferentRadiant finish rather than matte
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall70
Longevity30%7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type100%40Normal, oilyDry, combination, oilyBoth marketed for oily skin
Overall match 77/100Shade match 97/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 430 Deep Cool, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW44. Every attribute compared, with its share of the score.
ComparedYour shadeNW44Closest overall alternative430 Deep CoolHow they compareScore
Shade match55% of overall94
Colour60%91#7d452e#7c402dVery close colourColour difference 2.2 (0 is identical)
Depth15%97DeepVery deepCloseDepth difference: 1.9
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Overall match 85/100Shade match 94/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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