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Studio Fix Fluid SPF 15 Foundation NW44 dupes and alternatives MAC Cosmetics

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol3Vegan0Cruelty-free0Oil-free1With SPF0Mineral0
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Only showing matches made for dry skin, in liquid form.

  • 12 matches have no formulation listed and are not shown.
  • 3 matches have no skin type listed and are not shown.

Closest shade match: Sephora Collection Best Skin Ever Liquid Foundation 35P

The equivalent shade: scored on colour, depth and undertone only.

The match
Sephora Collection
35P
Depth and undertone: Very deep · Cool · pink
Finish and coverage: Natural · Medium coverage
Shade match
91out of 100
Colour
86
Depth
97
Undertone
100
Best price
$24SephoraSephora
$15 less (38%)

Your shade $39 at Sephora

Closest overall alternative: Estée Lauder Double Wear Stay-in-Place Foundation 8N1 Espresso

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Estée Lauder
8N1 Espresso
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
80out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
91
Wear (Wear & performance)
60
Skin (Skin suitability)
40
Best price
$52SephoraSephora
Costs $13 more

Your shade $39 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 125 Mahogany
    Shade match 88
    $39Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSimilar undertone (neutral vs cool)Same matte finish

    Differences: Slightly lighterMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    49
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  2. #4 · NARS

    Natural Radiant Longwear Foundation

    Mali - Dark 6
    Shade match 81
    $55SephoraSephoraCosts $16 more

    Matches: Very close colourSame full coverageBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    76
    Wear & performance
    67
    Skin suitability
    40

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin · No SPF

    Retailer shade note: D6 - very deep with neutral undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW44 (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC60

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC60

    • Close colour
    • Very deep · Neutral undertone

    $30

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4R76

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4R76

    • Very close colour
    • Very deep · Cool undertone

    $35

  2. Tarte Shape Tape Full Coverage Matte Concealer

    60N mahogany

    Tarte Shape Tape Full Coverage Matte Concealer, shade 60N mahogany

    • Very close colour
    • Very deep · Cool undertone

    $32

  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Anise 11.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Anise 11.5

    • Close colour
    • Very deep · Cool · rosy undertone

    $39

  4. Maybelline Fit Me Natural Finish Concealer

    065 Coffee

    Maybelline Fit Me Natural Finish Concealer, shade 065 Coffee

    • Very close colour
    • Deep · Neutral · neutral pink undertone

    $10.99

  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Spiced Rum

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Spiced Rum

    • Very close colour
    • Very deep · Cool · rosy undertone

    $36

  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7N

    • Looks identical
    • Very deep · Neutral undertone

    $38

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Sephora Collection Best Skin Ever Liquid Foundation in 35P, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW44. Every attribute compared, with its share of the score.

ComparedYour shadeNW44Closest shade match35PScore
Shade match55% of overall91
Colour86#7d452e#813e23Very close colourColour difference 2.9 (0 is identical)
Depth97DeepVery deepCloseDepth difference: 1.6
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall70
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Normal, oilyNormal, dry, combinationBoth marketed for normal skin
Overall match 79/100Shade match 91/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sephora Collection Best Skin Ever Liquid Foundation in 35P.

Same or better

  • $15 less
  • Very close colour
  • Same cool undertone
  • Medium rather than full coverage
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Not marketed for oily skin
  • No SPF

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 15Not listed
OverlapBoth water-based; silicone high vs none

Why the closest overall alternative works

Estée Lauder Double Wear Stay-in-Place Foundation in 8N1 Espresso, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW44. Every attribute compared, with its share of the score.

ComparedYour shadeNW44Closest overall alternative8N1 EspressoScore
Shade match55% of overall84
Colour90#7d452e#824b37Very close colourColour difference 2.3 (0 is identical)
Depth94DeepDeepSameDepth difference: 3.3
Retailer descriptionVery deepVery deepBoth described as very deepThe retailers describe the same depth
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall60
Longevity3524-hour wear36-hour wearDifferent36-hour wear claimed against 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Normal, oilyDry, combination, oilyBoth marketed for oily skin
Overall match 80/100Shade match 84/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place Foundation in 8N1 Espresso.

Same or better

  • Very close colour
  • Same matte finish
  • Medium rather than full coverage
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Not marketed for normal skin
  • No SPF

Ingredients (information only, not scored)

17 shared ingredients; weighted similarity 32%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 15Not listed
OverlapWater-based vs oil-based; silicone high vs high

Where to buy

Closest shade match

Sephora Collection Best Skin Ever Liquid Foundation 35P

Best price
$24SephoraSephora
$15 less (38%)

Your shade $39 at Sephora

Closest overall alternative

Estée Lauder Double Wear Stay-in-Place Foundation 8N1 Espresso

Best price
$52SephoraSephora
Costs $13 more

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.