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Studio Fix Fluid SPF 15 Foundation NW44 dupes and alternatives MAC Cosmetics

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol4Vegan, applied. RemoveCruelty-free3Oil-free0With SPF1Mineral2

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Only showing matches made for normal skin, vegan.

  • 3 matches have no skin type listed and are not shown.
  • 22 matches have no vegan claim listed and are not shown.

Closest shade match: L'Oréal Paris True Match Super-Blendable Foundation C9.5 Cool Deep

The equivalent shade: scored on colour, depth and undertone only.

Your shade
MAC Cosmetics
NW44Change shade
Depth and undertone: Deep · Cool
Finish and coverage: Matte · Full coverage
The match
L'Oréal Paris
C9.5 Cool Deep
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Medium coverage
Shade match
96out of 100
Colour
94
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$13.99Ulta BeautyUlta Beauty
$25.01 less (64%)

Your shade $39 at Sephora · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F15NC

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
MAC Cosmetics
NW44Change shade
Depth and undertone: Deep · Cool
Finish and coverage: Matte · Full coverage
The match
Revolution Beauty
F15NC
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Full coverage
Overall match
87out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$31 less (79%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Face Tape Full Coverage Foundation

    60N Mahogany
    Shade match 90
    $42SephoraSephoraCosts $3 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Slightly deeperDoes not claim colour stabilityContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    72
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · Does not claim colour stability · Contains listed fragrance · No SPF

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    High confidence· Digital match

    View match
  2. #4 · bareMinerals

    ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15

    Golden Deep 28
    Shade match 89
    $39.50Ulta BeautyUlta Beauty(product price)Costs $0.50 more

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneBuildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    61
    Skin suitability
    76

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: for extra deep neutral skin with a subtle red hue

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW44 (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC60

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC60

    • Close colour
    • Very deep · Neutral undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4R76

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4R76

    • Very close colour
    • Very deep · Cool undertone

    $35

    SephoraView at Sephora
  2. Tarte Shape Tape Full Coverage Matte Concealer

    60N mahogany

    Tarte Shape Tape Full Coverage Matte Concealer, shade 60N mahogany

    • Very close colour
    • Very deep · Cool undertone

    $32

    SephoraView at Sephora
  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Anise 11.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Anise 11.5

    • Close colour
    • Very deep · Cool · rosy undertone

    $39

    SephoraView at Sephora
  4. Maybelline Fit Me Natural Finish Concealer

    065 Coffee

    Maybelline Fit Me Natural Finish Concealer, shade 065 Coffee

    • Very close colour
    • Deep · Neutral · neutral pink undertone

    $10.99

    Ulta BeautyView at Ulta Beauty
  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Spiced Rum

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Spiced Rum

    • Very close colour
    • Very deep · Cool · rosy undertone

    $36

    SephoraView at Sephora
  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7N

    • Looks identical
    • Very deep · Neutral undertone

    $38

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris True Match Super-Blendable Foundation in C9.5 Cool Deep, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW44. Every attribute compared, with its share of the score.

ComparedYour shadeNW44Closest shade matchC9.5 Cool DeepScore
Shade match55% of overall96
Colour94#7d452e#814a34Very close colourColour difference 1.7 (0 is identical)
Depth96DeepDeepSameDepth difference: 2.7
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared54
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall40
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall76
Skin type76Normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 76/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Super-Blendable Foundation in C9.5 Cool Deep.

Same or better

  • $25.01 less
  • Very close colour
  • Same cool undertone
  • Claims a skin-like finish

Different

  • Natural finish instead of matte
  • Medium rather than full coverage
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Does not claim a lightweight feel
  • No SPF

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 26%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 15Not listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F15NC, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW44. Every attribute compared, with its share of the score.

ComparedYour shadeNW44Closest overall alternativeF15NCScore
Shade match55% of overall94
Colour92#7d452e#7c4025Very close colourColour difference 2.1 (0 is identical)
Depth97DeepVery deepCloseDepth difference: 2.1
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall40
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall76
Skin type76Normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 87/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F15NC.

Same or better

  • $31 less
  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Same full coverage

Different

  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Does not claim a lightweight feel
  • No SPF

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 15Not listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

L'Oréal Paris True Match Super-Blendable Foundation C9.5 Cool Deep

Match price
$13.99Ulta BeautyUlta Beauty
$25.01 less (64%)

Your shade $39 at Sephora · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F15NC

Match price
$8Ulta BeautyUlta Beauty
$31 less (79%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.