Studio Fix Fluid SPF 15 Foundation NW48 dupes and alternatives MAC Cosmetics
4.3 (3,477)·Very deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
$16Ulta Beauty(product price)$23 less (59%)4.3 (699)
Matches: Near-identical swatch colour· Same cool undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
97
Finish & visual result
62
Wear & performance
40
Skin suitability
76
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF
$25Ulta Beauty(product price)$14 less (36%)4.2 (812)
Matches: Very close colour· Same cool undertone· Claims a skin-like finish
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
61
Wear & performance
58
Skin suitability
80
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · No SPF
Retailer shade note: deep with cool red undertones
Matches: Near-identical swatch colour· Same matte finish· Claims a skin-like finish
Differences: Neutral rather than cool undertone· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
73
Wear & performance
88
Skin suitability
76
Looks identical · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol · No SPF
$18.99Ulta Beauty(product price)$20.01 less (51%)4.1 (2,064)
Matches: Very close colour· Same matte finish· Claims a skin-like finish
Differences: Neutral rather than cool undertone· Medium rather than full coverage· Does not claim colour stability
Score details
Shade match
84
Finish & visual result
79
Wear & performance
67
Skin suitability
76
Very close colour · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · Does not claim colour stability · Contains drying alcohol · No SPF
The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW48 (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Sephora Collection Best Skin Ever Liquid Foundation in 35P, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW48. Every attribute compared, with its share of the score.
ComparedYour shadeNW48Closest shade match35PHow they compareScore
Shade match55% of overall97
Colour60%95#804228#813e23Looks identicalColour difference 1.4 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared67
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall70
Longevity30%7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type100%40Normal, oilyNormal, dry, combinationBoth marketed for normal skin
Overall match 83/100Shade match 97/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Too Faced Born This Way Soft Matte Foundation in Maple, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW48. Every attribute compared, with its share of the score.
ComparedYour shadeNW48Closest overall alternativeMapleHow they compareScore
Shade match55% of overall86
Colour60%92#804228#844323Very close colourColour difference 2.0 (0 is identical)
Depth15%98Very deepDeepCloseDepth difference: 1.2
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type100%87Normal, oilyNormal, combination, oilyBoth marketed for normal/oily skin
Overall match 85/100Shade match 86/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$23 less (59%)
