Studio Fix Fluid SPF 15 Foundation NW50 dupes and alternatives MAC Cosmetics
Deep · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches with buildable coverage, in liquid form, without alcohol denat.
- 12 matches have no formulation listed and are not shown.
Closest shade matchClosest overall alternative: Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 70 Deep
The equivalent shade and the most similar foundation overall.

NW50Change shade
- Overall match
- 77out of 100
- Shade (Shade match)
- 95
- Finish (Finish & visual result)
- 42
- Wear (Wear & performance)
- 67
- Skin (Skin suitability)
- 76
- Shade match
- 95out of 100
- Colour
- 98
- Depth
- 99
- Undertone
- 85
Your shade $39 at Sephora · product price; shade not separately priced
Where to buy 70 Deep
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW50 (Deep · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range

NW50
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW50
- Very close colour
- Deep · Neutral · neutral golden undertone
$30
Closest concealers

Cacao
N11
L'Oréal Paris True Match Radiant Serum Concealer, shade N11
- Very close colour
- Deep · Neutral undertone
$16.99

Hazelnut 8.1 Neutral
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Hazelnut 8.1 Neutral
- Very close colour
- Deep · Neutral undertone
$31

59H rich honey
Tarte Shape Tape Full Coverage Matte Concealer, shade 59H rich honey
- Very close colour
- Deep · Warm · peach undertone
$32

6W1
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6W1
- Very close colour
- Very deep · Warm undertone
$34
24N
Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 24N
- Very close colour
- Deep · Neutral undertone
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 70 Deep, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW50. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 70 Deep.
Same or better
- Near-identical swatch colour
- Similar undertone (warm vs neutral)
- Buildable rather than full coverage
- Claims a skin-like finish
- Claims a blurring effect
- Both claim colour stability
- Both claim a lightweight feel
- SPF 30 instead of SPF 15
Different
- Radiant finish instead of matte
- Does not claim transfer resistance
- Does not claim not settling into lines
Ingredients (information only, not scored)
6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Where to buy 70 Deep
Your shade $39 at Sephora · product price; shade not separately priced
How these matches are scored
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.