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Studio Fix Fluid SPF 15 Foundation NW65 dupes and alternatives MAC Cosmetics

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, in liquid form, without fragrance or alcohol denat.

  • 13 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 20R Zzyzx

The equivalent shade: scored on colour, depth and undertone only.

The match
Tower 28 Beauty
20R Zzyzx
Depth and undertone: Rich deep · Cool
Finish and coverage: Radiant · Medium coverage
Shade match
92out of 100
Colour
87
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
$3 less (8%)

Your shade $39 at Sephora

Closest overall alternative: m.ph by Mary Phillips Le Skin Weightless Serum Foundation Deep Rich 350 N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
m.ph by Mary Phillips
Deep Rich 350 N
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
76out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
61
Wear (Wear & performance)
70
Skin (Skin suitability)
40
Best price
$49SephoraSephora
Costs $10 more

Your shade $39 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 340 C
    Shade match 86
    $49SephoraSephoraCosts $10 more

    Matches: Same cool undertoneClaims a skin-like finishBoth claim not settling into lines

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    61
    Wear & performance
    70
    Skin suitability
    40

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily skin · Contains drying alcohol · No SPF

    Retailer shade note: deep rich with cool undertones

    High confidence· Digital match

    View match
  2. #4 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    65 Rich Neutral
    Shade match 80
    $8Ulta BeautyUlta Beauty(product price)$31 less (79%)

    Matches: Both claim not settling into linesBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    67
    Wear & performance
    70
    Skin suitability
    80

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · No SPF

    Retailer shade note: rich with neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 77
    $48SephoraSephoraCosts $9 more

    Matches: Claims a skin-like finishBoth claim transfer resistanceBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    54
    Wear & performance
    91
    Skin suitability
    87

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No SPF

    Retailer shade note: for rich deep skintones with neutral undertones

    High confidence· Digital match

    View match
  4. Shade match 91
    $40SephoraSephoraCosts $1 more

    Matches: Same cool undertoneClaims a skin-like finishBoth claim a lightweight feel

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    54
    Wear & performance
    49
    Skin suitability
    38

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin · No SPF

    Retailer shade note: rich skin tones with cool undertones

    Medium confidence· Digital match

    View match
  5. #7 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    40N Iconic
    Shade match 75
    $47SephoraSephoraCosts $8 more

    Matches: Claims a blurring effectBoth claim 24-hour wearBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    75
    Finish & visual result
    62
    Wear & performance
    67
    Skin suitability
    87

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Retailer shade note: rich neutral

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW65 (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW65

    • Looks identical
    • Rich deep · Cool undertone

    $30

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Very close colour
    • Rich deep · Neutral · neutral pink undertone

    $30

  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Close colour
    • Rich deep · Cool undertone

    $31

  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    7N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 7N1

    • Very close colour
    • Rich deep · Neutral undertone

    $34

  4. Tarte Shape Tape Full Coverage Matte Concealer

    63N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 63N espresso neutral

    • Slight colour difference
    • Rich deep · Cool undertone

    $32

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    9N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 9N

    • Close colour
    • Rich deep · Neutral undertone

    $38

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Ganache

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Ganache

    • Close colour
    • Rich deep · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 20R Zzyzx, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW65. Every attribute compared, with its share of the score.

ComparedYour shadeNW65Closest shade match20R ZzyzxScore
Shade match55% of overall92
Colour87#3a2018#351f14Very close colourColour difference 2.7 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionRich deepRich deepBoth described as rich deepThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared43
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall55
Longevity6024-hour wear16-hour wearSome difference16-hour wear claimed against 24-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0Normal, oilySensitiveMarketed for different skin types
Overall match 70/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 20R Zzyzx.

Same or better

  • $3 less
  • Very close colour
  • Same cool undertone
  • Medium rather than full coverage
  • Both claim a lightweight feel

Different

  • Radiant finish instead of matte
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Not marketed for normal/oily skin
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 15Not listed
OverlapBoth water-based; silicone high vs none

Why the closest overall alternative works

m.ph by Mary Phillips Le Skin Weightless Serum Foundation in Deep Rich 350 N, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW65. Every attribute compared, with its share of the score.

ComparedYour shadeNW65Closest overall alternativeDeep Rich 350 NScore
Shade match55% of overall87
Colour94#3a2018#40251cVery close colourColour difference 1.7 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionRich deepRich deepBoth described as rich deepThe retailers describe the same depth
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall70
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Normal, oilyNormal, dry, combinationBoth marketed for normal skin
Overall match 76/100Shade match 87/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To m.ph by Mary Phillips Le Skin Weightless Serum Foundation in Deep Rich 350 N.

Same or better

  • Very close colour
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone
  • Natural finish instead of matte
  • Does not claim transfer resistance
  • Does not claim colour stability
  • Not marketed for oily skin
  • Contains alcohol
  • No SPF

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFSPF 15Not listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 20R Zzyzx

Best price
$36SephoraSephora
$3 less (8%)

Your shade $39 at Sephora

Closest overall alternative

m.ph by Mary Phillips Le Skin Weightless Serum Foundation Deep Rich 350 N

Best price
$49SephoraSephora
Costs $10 more

Your shade $39 at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.