Studio Fix Fluid SPF 15 Foundation NW65 dupes and alternatives MAC Cosmetics
4.3 (3,477)·Rich deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same cool undertone· Same full coverage
Differences: Natural rather than matte finish· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
92
Finish & visual result
76
Wear & performance
49
Skin suitability
76
Very close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: deepest cool with red undertones
$16Ulta Beauty(product price)$23 less (59%)4.0 (94)
Matches: Very close colour· Same cool undertone· Same matte finish
Differences: Medium rather than full coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
73
Wear & performance
49
Skin suitability
76
Very close colour · Matte · Medium coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · No SPF
$35Ulta Beauty(product price)$4 less (10%)4.5 (732)
Matches: Very close colour· Same cool undertone· Same matte finish
Differences: Buildable rather than full coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
81
Wear & performance
52
Skin suitability
0
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal/oily skin · No SPF
Retailer shade note: very rich with cool undertones for all-over
Matches: Same cool undertone· Same full coverage· Both claim transfer resistance
Differences: Natural rather than matte finish· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
86
Finish & visual result
76
Wear & performance
67
Skin suitability
40
Close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin · No SPF
Retailer shade note: D8 - very deep with cool undertones
Matches: Same cool undertone· Same matte finish· Same full coverage
Differences: No long-wear claim· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
79
Wear & performance
49
Skin suitability
76
Close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · No SPF
Matches: Same matte finish· Same full coverage· Claims a blurring effect
Differences: Neutral rather than cool undertone· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
82
Finish & visual result
89
Wear & performance
58
Skin suitability
0
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal/oily skin · No SPF
Retailer shade note: very deep, neutral undertones
Matches: Very close colour· Claims a skin-like finish· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
61
Wear & performance
70
Skin suitability
40
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily skin · Contains drying alcohol · No SPF
Retailer shade note: deep rich with neutral undertones
Matches: Same cool undertone· Claims a skin-like finish· Both claim not settling into lines
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
86
Finish & visual result
61
Wear & performance
70
Skin suitability
40
Close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily skin · Contains drying alcohol · No SPF
Retailer shade note: deep rich with cool undertones
$8Ulta Beauty(product price)$31 less (79%)4.5 (40,486)
Matches: Both claim not settling into lines· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
80
Finish & visual result
67
Wear & performance
70
Skin suitability
80
Close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · No SPF
$17.99Ulta Beauty(product price)$21.01 less (54%)4.2 (5,328)
Matches: Very close colour· Similar undertone (neutral vs cool)· Same full coverage
Differences: Radiant rather than matte finish· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
88
Finish & visual result
50
Wear & performance
67
Skin suitability
76
Very close colour · Radiant · Full coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Radiant rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol · No SPF
$35Ulta Beauty(product price)$4 less (10%)4.5 (732)
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Neutral rather than cool undertone· Buildable rather than full coverage· No long-wear claim
Score details
Shade match
84
Finish & visual result
81
Wear & performance
52
Skin suitability
0
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal/oily skin · No SPF
Retailer shade note: very rich with neutral undertones
Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · No SPF
Retailer shade note: deep-rich with a red undertone
Matches: Same cool undertone· Claims a skin-like finish· Both claim a lightweight feel
Differences: Natural rather than matte finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
91
Finish & visual result
54
Wear & performance
49
Skin suitability
38
Close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin · No SPF
Retailer shade note: rich skin tones with cool undertones
Matches: Same matte finish· Same full coverage· Claims a skin-like finish
Differences: Slightly lighter· Neutral rather than cool undertone· Does not claim transfer resistance
Score details
Shade match
71
Finish & visual result
79
Wear & performance
60
Skin suitability
87
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Does not claim transfer resistance · Does not claim colour stability · Contains drying alcohol · No SPF
Retailer shade note: very deep skin with neutral undertones
Matches: Claims a blurring effect· Both claim 24-hour wear· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
75
Finish & visual result
62
Wear & performance
67
Skin suitability
87
Close colour · Natural · Medium coverage
Ingredients (not scored): 32% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · No SPF
Matches: Same cool undertone· Claims a skin-like finish· Claims a blurring effect
Differences: Radiant rather than matte finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
42
Wear & performance
70
Skin suitability
40
Close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal skin · No SPF
Retailer shade note: espresso - rich brown skin with pink undertones
Matches: Very close colour· Claims a blurring effect· Both claim a lightweight feel
Differences: Slightly warmer undertone· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
77
Finish & visual result
62
Wear & performance
58
Skin suitability
87
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · No SPF
Retailer shade note: Ultra Rich skin with neutral-warm undertones
$17.99Ulta Beauty(product price)$21.01 less (54%)4.2 (5,328)
Matches: Similar undertone (neutral vs cool)· Same full coverage· Claims a skin-like finish
Differences: Radiant rather than matte finish· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
81
Finish & visual result
50
Wear & performance
67
Skin suitability
76
Close colour · Radiant · Full coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Radiant rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol · No SPF
Matches: Very close colour· Same cool undertone· Both claim a lightweight feel
Differences: Radiant rather than matte finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
43
Wear & performance
55
Skin suitability
0
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal/oily skin · No SPF
The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW65 (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tarte Amazonian Clay Blurring Powder Foundation in 61N Espresso Neutral, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW65. Every attribute compared, with its share of the score.
ComparedYour shadeNW65Closest shade match61N Espresso NeutralHow they compareScore
Shade match55% of overall94
Colour60%90#3a2018#43251dVery close colourColour difference 2.4 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared74
Finish35%100MatteMatteSameSame matte finish
Coverage30%60FullMediumSome differenceMedium coverage rather than full
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall49
Longevity30%7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall87
Skin type100%87Normal, oilyNormal, combination, oilyBoth marketed for normal/oily skin
Overall match 82/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DPN6 Espresso, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW65. Every attribute compared, with its share of the score.
ComparedYour shadeNW65Closest overall alternativeDPN6 EspressoHow they compareScore
Shade match55% of overall88
Colour60%95#3a2018#3d2019Looks identicalColour difference 1.4 (0 is identical)
Overall match 85/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $16 more
